New Titles

New Titles

 
Hope Is Not a Strategy Page, Rick Nautilus Press , 2002 Customer Focus, Marketing

Product commodification, disintermediation, e-commerce, customer relationship management, and business partnering are the major selling transformations that are rapidly changing traditional business-to-business buyer-...

 
 
The Phoenix Effect Pate, Carter | Platt, Harlan John Wiley & Sons , 2002 Management

In this unpredictable economy, where corporate crises have virtually become a way of life, Pate and Platt have found that shareholders, employees, and creditors constantly ask, “What went wrong, and what could we have...

 
 
When Teams Work Best LaFasto, Frank | Larson, Carl Sage Publications , 2001 Human Resources, Leadership, Marketing, Teams

During the past several decades, the trend toward collaborative teamwork has grown tremendously. Teams can be found everywhere in the public and private sectors, and they come in many forms--executive teams, management...

 
 
The 100 Absolutely Unbreakable Laws of Business Success Tracy, Brian 2002 Entrepreneurship, Personal Growth

Human potential expert Brian Tracy has applied many laws of effective self development to the field of business and created a fascinating and easily understandable guide that can enhance both your personal and...

 
 
Competitor Targeting Gordon, Ian H. John Wiley & Sons, Inc. , 2002 Management

In Relationship Marketing, Gordon’s guidelines for creating an entirely new marketing process are built on the alignment of process, culture, values, leadership, strategy, structure, people, technology, and knowledge...

 
 
The Passion Plan at Work Chang, Richard | Smith, Fred Jossey-Bass Publishers , 2001 Human Resources, Leadership, Management, Personal Growth

Everyone enjoys something, but that "something" is usually not the job. This is unfortunate because a job consumes a large portion of an adult’s life, and spending countless hours toiling at a career that is neither...

 
 
High Performance HR Weiss, David S. John Wiley & Sons, Inc. , 2000 Human Resources, Leadership, Management

In order to reinvent themselves for the New Economy, companies are beginning to shed outdated processes and unprofitable lines of business. Given this new order, Human Resources is in danger of extinction if it...

 
 
A New Brand World Bedbury, Scott | Fenichell, Stephen Viking Press , 2002 Innovation, Marketing

Today's business world is an intense world, characterized by unrelenting competition, unrelenting technological change, unrelentingly unknowledgeable consumers, and markets that are unrelentingly sensitive to the...

 
 
Beyond e Diorio, Stephen G. McGraw-Hill , 2002 Marketing, Technology

For years, companies have been led down technology's garden path toward an elusive promise of phenomenal revenue growth. To date, however, that promise has remained, for the most part, unfulfilled. Sales and marketing...

 
 
Survival Is Not Enough Godin, Seth The Free Press , 2002 Business Biographies

Every generation has experienced some fundamental changes in the way businesses organize in order to get their work done and remain competitive. However, in today’s wired world, the pace of change is so frenetic and so...

 
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