New Titles

New Titles

 
The Third Opinion Joni, Saj-Nicole A. Cambridge International Group Ltd. , 2004 Leadership, Management

What does it take to be a successful leader today? Besides the more obvious answers - commitment, intelligence, compassion, curiosity, and courage - there is one less obvious - the wisdom of others. Working with a...

 
 
Put The Moose On The Table Tobias, Randall | Tobias, Todd Indiana University Press , 2003 Leadership, Management, Personal Growth

Some problems are like having a moose in the room; the more one tries to ignore it, the more of an issue it becomes. Thus, the best thing to do is to confront it - to put the moose on the table - and look for a...

 
 
Breakthrough Davidson, Bill John Wiley & Sons, Inc. , 2004 Innovation, Management

Success is, unfortunately, not self-perpetuating. Once a company reaches the level of industry incumbent, and must not only defend its market share among established players in the industry, but also operate in a...

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Ageless Marketing Wolfe, David B. | Snyder, Robert E. Dearborn Trade Publishing , 2003 Customer Focus, Marketing

In the 1960s, an age-based "get-them-young-before-some-other-brand-gets-them" marketing mantra emerged in answer to the suddenly large and growing young adult consumer market. According to Wolfe and Snyder, however,...

 
 
Creating Customer Evangelists McConnell, Ben | Huba, Jackie Dearborn Trade Publishing , 2003 Customer Focus, Marketing

In Creating Customer Evangelists, veteran marketing communications strategists Ben McConnell and Jackie Huba describe how customer-driven referrals can determine a company's success. To create evangelists, companies...

 
 
Big Change At Best Buy Gibson, Elizabeth | Billings, Andy Davies-Black Publishing , 2003 Business Biographies, Management

In 1966, Minneapolis-based Best Buy Co., Inc. began as a single small store, selling audio and stereo components. Today it is considered North America's number one consumer electronics retailer, offering the widest...

 
 
Good Business Csikszentmihalyi, Mihaly Viking Press , 2003 Leadership, Personal Growth, Social Responsibility

In Flow: The Psychology of Optimal Experience (1990), Csikszentmihalyi spoke to a general audience. And, there, he offered his views (culled from decades of research) on joy, creativity, and the...

 
 
Wise Moves Ludwig, George CRL Publishing Group , 2003 Personal Growth

In Wise Moves, author George Ludwig offers 60 “quick tips” to help the reader advance in life and business. The first 20 of these...

 
 
The Brand Called You Montoya, Peter | Vandehey, Tim Personal Branding Press , 2004 Business Strategy, Marketing

What does it mean to consider yourself a brand? When Ralph Lifshitz wanted to become a famous fashion designer, he didn't start by working 24 hours a...

 
 
10 Things That Keep CEOs Awake Coffey, Elizabeth Elizabeth Coffey, McGraw-Hill Business , 2003 Global Business, Management

Liz Coffey and her colleagues coach top CEOs, addressing the 10 primary concerns that keep them sleepless in their executive suites: developing...

 
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