New Titles

New Titles

 
Elon Musk Vance, Ashlee HarperCollins , 2015 Business Biographies

Thanks to pioneering firms like SpaceX and Tesla Motors, Elon Musk has become one of America's leading businessmen. He is often compared to Steve Jobs in terms of his vision and drive. Many are...

 
 
The Influence Game Vance, Stephanie John Wiley & Sons, Inc. , 2012 Communication, Relationships

Lobbying and wielding influence over key decision makers are activities often associated, somewhat unflatteringly, with Washington, D.C. The reality is that lobbyists have influence and successfully sway lawmakers to...

Audio summary available
 
 
Idea Power VanGundy, Arthur B. AMACOM , 1992 Innovation

To become more competitive, many companies now focus on creativity in solving business problems. Arthur VanGundy shatters the notion that creativity belongs to those "creative types" who exist apart from the real world...

 
 
Mobile Marketing Varnali, Kaan | Toker, Aysegul | Yilmaz, Cengiz The McGraw-Hill Companies, Inc. , 2011 Marketing

In Mobile Marketing, Kaan Varnali, Aysegul Toker, and Cengiz Yilmaz explore the latest advances in mobile technology and how the burgeoning use of mobile handsets makes the medium an optimal platform...

Audio summary available
 
 
And the Weak Suffer What They Must? Varoufakis, Yanis Nation Books , 2016 Economics & Finance

In And the Weak Suffer What They Must? Yanis Varoufakis argues that unless the European Union corrects its inherently flawed monetary system, the fate of the euro will...

 
 
The Neglected Firm Vasconcellos e Sa, Jorge A. Palgrave Publishers Ltd , 2002 Economics & Finance, Management

"When you don't know where you want to go, the wind always blows from the wrong direction." Every manager must manage two companies simultaneously: the present firm and the future firm. Neglecting the future firm will...

 
 
Strategy Moves Vasconcellos E Sá, Jorge A. Prentice Hall , 2005 Business Strategy, Marketing

This book lays down 14 strategies for competitive advantage - 6 attacks and 8 defenses, the success of which depends on mastering the rules of timing (when to perform each type of strategy); method (how to implement it...

 
 
AfterMarketing Vavra, Terry G. Business One Irwin , 1992 Customer Focus, Marketing

The fixation of capturing new buyers has probably been fueled by the marketer’s desire to increase revenues and profits. But, as a company pursues this goal, present customers are often overlooked. Their continued...

 
 
Crush It! Vaynerchuck, Gary HarperCollins , 2009 Technology

In Crush It! author Gary Vaynerchuk describes how anyone can harness the power of the Internet to turn their passion (no matter how obscure or crazy) into a revenue making business. His...

Audio summary available
 
 
The Thank You Economy Vaynerchuk, Gary HarperCollins Publishers , 2011 Customer Focus, Marketing

Social media has given consumers the kind of loud and powerful voices they have not enjoyed since neighborhood shops dominated the market. Gary Vaynerchuk calls this The Thank You Economy, a new world...

 
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