New Titles

New Titles

 
Creating and Dominating New Markets Meyer, Peter AMACOM , 2002 Management, Marketing

Each year, hundreds of new businesses are launched. Unfortunately, for every hundred started, less than half will survive the crucial four years of operations. The...

 
 
Career Warfare D'Alessandro, David F. McGraw-Hill , 2008 Personal Growth

Career Warfare outlines the various ways that individuals working within business can create their own successful personal brand. A personal brand is really the individuals themselves; how they present...

Audio summary available
 
 
Enterprise Marketing Management Sutton, Dave | Klein, Tom John Wiley & Sons, Inc. , 2003 Management, Marketing

Building on the principle, espoused by Sergio Zyman, (The End of Marketing As We Know It), that marketing is a science, not an art, Enterprise Marketing Management presents a practical guide for...

 
 
A Journey Into the Heroic Environment Lebow, Rob Select Books , 2004 Diversity, Human Resources, Leadership, Management, Personal Growth

In A Journey into the Heroic Environment, Lebow contends that, the secret to job satisfaction is the way an individual treats others and how that conduct causes others to treat the individual. Over the...

 
 
The New Workforce Hankin, Harriet Berrett-Kohler , 1995 Diversity, Human Resources, Management, Personal Growth, Productivity

The difference between the market value of a publicly held company and its official net value is the value of its intangible assets. In most companies, the value of these assets exceeds the value of tangible holdings....

Audio summary available
 
 
Leading the Way Gandossy, Robert | Effron, Marc John Wiley & Sons, Inc. , 2005 Leadership, Personal Growth

In the past, there has been little real research to show that leadership development has resulted in positive, long-term success. Now studies are showing that leaders can change, but aren’t necessarily doing so....

Audio summary available
 
 
The Prime Solution Thull, Jeff Dearborn Trade Publishing , 2004 Customer Focus, Marketing

Today's business-to-business solutions marketplace is competitive and full of challenges. Companies work hard to create and sell value-laden solutions, but, even with hard work and research, the success rate in the...

 
 
The 8th Habit Covey, Stephen R. The Free Press , 2004 Leadership, Major Works, Management, Personal Growth

Covey’s first book, The 7 Habits of Highly Effective People, has helped tens of millions of individuals in business, government, education, and families to focus on effectiveness and dramatically...

 
 
Great Motivation Secrets of Great Leaders Baldoni, John McGraw-Hill , 2005 Human Resources, Leadership, Management, Personal Growth

Motivation is an authentic trait of leadership. While many have written before about motivation and leadership, Great Motivation Secrets of Great Leaders simplifies, by example, ways in which great...

 
 
Coming to Concurrence Smith, J. Walker | Clurman, Ann | Wood, Craig Racom Communications , 2005 Customer Focus, Marketing, Productivity

Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...

Audio summary available
 
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