New Titles

New Titles

 
The End Of Advertising As We Know It Zyman, Sergio | Brott, Armin John Wiley & Sons, Inc , 2002 Marketing

The best-selling author of The End Of Marketing As We Know It again gives us this no holds bar hard hitting battle advice for designing truly effective...

 
 
Taming Technology Nichelsen, Brian J. Cameo Publications, LLC , 2003 Technology

Taming Technology is one of the brilliantly written books by Brian J. Nichelsen, Ph. D. that enable us to deal and cope with technology 24/7 each day of the year. This book gives us an in-depth...

 
 
The Baseline Revolution Johnsson, Hans V. A. | Kihlstedt, Per Erik Johnsson and Kihlstedt , 2003 Business Strategy, Economics & Finance

There is a serious need to rethink old methods of reporting, particularly accounting-based methods which are used for important decision-making processes of a company. Accounting-based reporting...

 
 
Preventing Strategic Gridlock Harper, Pamela S. Cameo Publications , 2003 Leadership, Technology

Understand how a leader's mistaken assumptions can create gridlock and organizational jams. This must-read for business managers provides real-life stories on companies from Mattel to Procter & Gamble, Daimler-...

 
 
Accountability Lebow, Rob | Spitzer, Randy Rob Lebow and Randy Spitzer, Berret-Koehler Publishers , 2002 Leadership, Management, Social Responsibility

Accountability is one of the best written management books that advocate freedom and responsibility without control in managing business...

 
 
The 21 Most Powerful Minutes in a Leader's Day Maxwell, John C. Thomas Nelson , 2002 Leadership, Personal Growth

The best-selling author of  The 21 Most Powerful Minutes in a Leader's Day gives us 21 weeks of daily lessons on leadership that are based...

 
 
How To Sell And Manage In Tough Times and Tough Markets Reilly, Tom Motivation Press , 2001 Management

This book offers practical tips and advice on how salespeople and managers can effectively steer their way through times.

 
 
Value-Added Selling Reilly, Tom McGraw-Hill , 2002 Management

"Value-added" is an exhaustive view and approach to selling which focuses on the total value of a product and not merely its price. It includes everything that goes into a product, including organizational efficiency,...

 
 
Brand Storm Murray, Will Will Murray, Prentice Hall , 2001 Customer Focus, Management, Marketing, Technology

The Internet is just the beginning of the Information Age, the gateway to the new Human economy. Brand Storm explores the future of business in a very...

 
 
The Lexus and the Olive Tree Friedman, Thomas L. Anchor Books , 2000 Global Business

Pulitzer Prize winning journalist Thomas L. Friedman, writes in his book, The Lexus and the Olive Tree, about the phenomenon of globalization and how it has instituted an international system that has...

 
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