New Titles

New Titles

 
Trusted Partners Lewis, Jordan D. The Free Press , 2000 Management, Productivity

In today’s business climate, alliances hold sway as an effective competitive strategy for businesses of all sizes, whether the alliance is between rivals, customers and suppliers, any combination of firms, mergers and...

 
 
e-Profit Cohan, Peter S. AMACOM , 2000 Management, Productivity, Technology

In 1998, $74 billion worth of electronic commerce was conducted, and by the year 2002, that figure is expected to grow to $1.2 trillion. Obviously, e-commerce cannot be considered a short-lived management fad, but a...

 
 
Profit Building Ludy, Perry J. Berrett-Koehler Publications , 2000 Productivity, Teams

Ludy's five-step process shows how to organize teams with the specific purpose of improving profit. When employees are involved in the cost reduction strategy and are actively seeking creative ways to cut costs and...

 
 
The Working Life Ciulla, Joanne B. Times Books , 2000 Human Resources, Major Works, Personal Growth

Americans live in a work-oriented society where, even though there is more freedom, flexibility, convenience, and efficiency, work determines the lives of most individuals. It is a culture of paradox that celebrates...

 
 
Brand Leadership. Aaker, David A. | Joachimsthaler, Erich The Free Press , 2000 Customer Focus, Leadership, Marketing

Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...

 
 
The Arc of Ambition Champy, James | Nohria, Nitin Perseus Books , 2000 Human Resources, Leadership, Personal Growth

Everyone has a dream that, for most, translates into a modest goal. However, some individuals are so driven that they are able to turn their dreams into spectacular achievements that forever change the world around...

 
 
Global Literacies Rosen, Robert | Digh, Patricia | Singer, Marshall | Phillips, Carl Simon & Schuster , 2000 Business Biographies, Global Business, Leadership, Social Responsibility

Because international exposure and experience are more vital to business success than ever, globally literate leaders, who can effectively work across the many cultural barriers that threaten to divide the world, are...

 
 
Digital Capitalism Schiller, Dan The MIT Press , 2000 Global Business, Marketing, Technology

Conventional wisdom has long held that the Internet, more than any other human innovation, has the potential to transform the globe into a world of ""robust direct democracy"" and "friction-free democracy," empowering...

 
 
Generations At Work Zemke, Ron | Raines, Claire | Filipczak, Bob AMACOM , 1999 Diversity, Human Resources, Management

The late 1990s are unique in that four different generations (Veterans, Baby Boomers, Gen Xers, and Nexters-born 1980 on) have converged upon the workplace at the same time, each with their own set of work ethics, set...

 
 
Your Best Year Yet! Ditzler, Jinny S. Warner Books , 2000 Personal Growth

Here is a book with a thought-provoking questionnaire recommended for anyone who is either new to the field of personal growth, or want to take themselves to the next level. The first part of the book is largely a...

 
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