New Titles

New Titles

 
Survival Is Not Enough Godin, Seth The Free Press , 2002 Business Biographies

Every generation has experienced some fundamental changes in the way businesses organize in order to get their work done and remain competitive. However, in today’s wired world, the pace of change is so frenetic and so...

 
 
The Strategy and Tactics of Pricing Nagle, Thomas T. | Holden, Reed K. Prentice Hall Press , 2002 Leadership, Management, Marketing

Few marketing managers think strategically about pricing, or manage their businesses so as to create the conditions that promote more profitable pricing. Their pricing decisions are generally made in reaction to a...

 
 
Order from Chaos Davenport, Liz Three Rivers Press , 2001 Productivity

Liz Davenport offers an easy system to help you clean up your act. If you find yourself missing important deadlines, forgetting to return calls, and misplacing papers, then follow these six simple steps to...

 
 
Positioning: The Battle For Your Mind Ries, Al | Trout, Jack McGraw-Hill Companies , 2001 Personal Growth

The average American consumer is exposed to $376 worth of advertising per day over 365 days. With this enormous volume of communication, the only way to score big is to be selective and concentrate on narrow targets...

 
 
EVEolution Popcorn, Faith | Marigold, Lys Hyperion Books , 1996 Marketing

For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing...

 
 
The Pied Pipers of Wall Street Cole, Benjamin Mark Bloomberg Press , 2001 Economics & Finance

Stock traders and buyers beware. The talented talking heads of financial news gathering agencies may be part of today's hyped up age of stocks where the talented talkers of the brokerage firms could be increasing their...

 
 
The Secrets of Word-of-Mouth Marketing Silverman, George AMACOM , 2001 Marketing

Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won't cost you anything! Based on Silverman's years of consulting with successful word-of-mouth campaigns of his own clients, here...

 
 
Techno-Ready Marketing Parasuraman, A. | Colby, Charles L. The Free Press , 2001 Marketing, Technology

Techno-ready marketers recognize that conventional "analog" marketing techniques do not work in a digital world. Instead, cutting-edge technologies demand cutting-edge marketing practices rooted in the following...

 
 
The Magic of Dialogue Yankelovich, Daniel Simon & Schuster, Inc. , 1999 Communication, Personal Growth, Relationships, Social Responsibility

Never before in our nation’s history has the need for effective dialogue been so profound. Concurrent with heightened conflict, loosened social bonds, and an increased reliance on “top-down talk,” Americans are...

 
 
Venture Catalyst Laurie, Donald L. Perseus Books , 2001 Entrepreneurship, Management

An overwhelming majority of corporations that reach the Fortune 50 succumb to a declining growth rate from which they are unable to recover. The primary reason for this "Fortune 50 stall" is a decrease in the kind of...

 
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