New Titles
New Titles
Communication is about the effective use of language in the context of understanding the audience. The best product or service can have a great slogan or advertisement, but the message fails if the communicator does...
Linda Tarr-Whelan makes the case in Women Lead the Way that having more women leaders will make a positive difference for everyone. Their management skills and techniques match the 21st century...
Deborah J. Swiss began researching Women Breaking Through with the intention of showcasing organizations that are making a real effort to remove the career roadblocks faced by women at work. But only 17 percent of the...
In Wise Moves, author George Ludwig offers 60 “quick tips” to help the reader advance in life and business. The first 20 of these...
In Wired and Dangerous, Chip R. Bell and John R. Patterson assert that customer service is in a transition phase between the age of technology and the age of the customer. Today’s customers are...
Winning Worldwide is an important primer and significant in its operationalization of the concept of thinking globally and marketing locally. This work also provides a significant resource in that it helps executives...
In the early days of overseas expansion, companies could afford to overlook poor leadership abroad. International competition was in its infancy, performance metrics were unsophisticated, and communication was...
Most of the successes in businesses and personal life come from initiating relationships with the right people and then strengthening those relationships by using...
Some companies are focused on making the next one-off deal with a new customer, while others provide ongoing transactions and focus on developing ongoing relationships with their customers as they strive for a deeper...
Many sales professionals find it a daily struggle to understand women customers. The way women interpret behavior, hear unexpected meanings, take in "...
