New Titles

New Titles

 
Online Video Revolution Cecil, John Palgrave Macmillan , 2012 Marketing

As the Internet evolves from a text-based medium to a video-based one, traditional online marketing techniques have become obsolete. To successfully engage online customers these days, marketers must begin...

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Rapid Realignment Labovitz, George | Rosansky, Victor McGraw-Hill Companies, Inc. , 2012 Leadership, Productivity

In Rapid Realignment, George Labovitz and Victor Rosansky chart the path to optimal organizational performance by integrating key processes, staff, customers, and strategies to serve the primary...

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The Art of Negotiation Wheeler, Michael Simon & Schuster, Inc. , 2013 Communication, Relationships

According to Harvard Business Professor Michael Wheeler, the two approaches to negotiation that have prevailed over the years—the “win-win” method and the hard-bargaining style—are one-size-fits-all strategies that do...

 
 
Converge Lord, Bob | Velez, Ray John Wiley & Sons, Inc. , 2013 Innovation, Marketing, Technology

Marketing and technology can no longer be viewed as two separate functions in an organization. In this rapidly changing world, technology is a big part of everyone’s worlds regardless of their roles. It is necessary to...

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How to Talk to Absolutely Anyone Rhodes, Mark Capstone Publishing Ltd. , 2013 Communication

Effective communication skills are essential in every aspect of life. When done well, communication can lead people to the mutual understanding that is needed to make progress. Unfortunately, many people feel that they...

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Highly Recommended Rand, Paul M. McGraw-Hill Education , 2014 Customer Focus, Marketing

In Highly Recommended, Paul M. Rand presents a guidebook for businesses that want to leverage the power of customer recommendations and word of mouth influence. Drawing on real-life success stories...

 
 
What Great Brands Do Yohn, Denise Lee Jossey-Bass , 2014 Marketing

In What Great Brands Do, Denise Lee Yohn offers an in-depth look at the construction of great brands and the innovative “brand-as-business” strategy that has facilitated their success. As most leaders...

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Conquering the Chaos Venkatesan, Ravi Harvard Business School Publishing Corporation , 2013 Business Strategy, Global Business

In Conquering the Chaos, Ravi Venkatesan draws on his experiences as the former chairman of Microsoft India and Cummins India to provide a blueprint for success in India. The book particularly focuses...

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Leading Change Kotter, John P. Harvard Business School Publishing Corporation , 2012 Change Management

How have the issues facing managers and leaders today changed in the last decades? John P. Kotter argues that they have not. In  Leading Change, Kotter shows how despite decades of study and...

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Talent Magnetism Matuson, Roberta Chinsky Nicholas Brealey Publishing , 2013 Leadership Development

In Talent Magnetism, Roberta Chinsky Matuson provides practical advice about bringing in—and holding on to—talented employees. The ability to attract and retain top talent is an essential tool for any...

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