New Titles
New Titles
Most everyone feels stressed, frustrated, or out of control at work or at home at some point. In Be the Hero, Noah Blumenthal challenges people to transform self-defeating thoughts and victim behaviors...
In today’s busy world, the demands on an individual’s time can be overwhelming. In fact, forty-two percent of American workers feel that they are overworked. High speed technology, downsizing, and increased customer...
In Built to Love by Peter Boatwright and Jonathan Kagan, product emotions are defined as personal feelings invoked by a specific brand, service, or product. For the most part, individuals purchase...
All businesses, institutions, governments, and cultures either grow through innovation and change or die without them. Businesses must be flexible in the face of change and able to develop products quickly and...
In The Managerial Moment of Truth, Bruce Bodaken and Robert Fritz argue that one of the most important competitive advantages a business can have is the truth. By being honest with each other, people...
- The book discusses a framework that enables a company to optimize utilization of its resources by directly involving all of its manpower in the enhancement and...
- The author explains that kaikaku are Chinese characters which mean: 'transformation of the mind,' 'working with others to achieve radical change,' and 'to bring new and...
The B2B Social Media Book is about profit. Authors Kipp Bodnar and Jeffrey L. Cohen explain that B2B (business-to-business) marketing is at a crossroads. Either companies can continue to do things the...
Corporate scandals, under-funded pensions, and the arrest of top executives are all a part of modern corporate culture. But, it has not always been this way, and it does not have to be this way today. In The...
