New Titles

New Titles

 
Hiring the Best Knowledge Workers, Techies & Nerds Rothman, Johanna Dorset House Publishing , 2004 Business Strategy, Management

The foundation for a successful high technology organization is good technical people. Organizations should realize that it is essential to establish a good process for hiring key individuals....

 
 
How Customers Think Zaltman, Gerald Gerald Zaltman , 2003 Business Strategy, Marketing

In today's Consumer Society, Gerald Zaltman quotes Peter Drucker that a company's competitive advantage will come from its ability to capture and apply the insights from...

 
 
The Five Temptations of a CEO Leoncioni, Patrick Jossey-Bass , 1998 Leadership, Management

Managing a company need not be complicated, and being a CEO should be conceptually simple. True, business leaders face difficult problems and challenges, but they eventually get the results they want...

 
 
The Value Factor Hurd, Mark | Nyberg, Lars Bloomberg Press , 2005 Business Strategy, Customer Focus, Relationships

Mark Hurd, HP’s recently named CEO and president, spent 25 years at NCR (the last two as chief executive and president), where he was instrumental in formulating and executing strategies to maximize operational...

 
 
Organizational Culture and Leadership Schein, Edgar H. John Wiley & Sons, Inc. , 2004 Human Resources, Leadership, Major Works, Management

Culture is to a group what personality is to an individual. Edgar Schein, in this his third edition of the classic, Organizational Culture and Leadership, delves deeper into the origins and evolution...

 
 
Three Billion New Capitalists Rylatt, Alastair Basic Books , 2006 Economics & Finance, Global Business

The relative economic superiority and power of the United States is quickly slipping away. This is mainly brought about by the rise of new superpowers, particularly China and India, which are ushering a third wave of...

 
 
The One Thing You Need to Know Buckingham, Marcus Free Press , 2005 Human Resources, Leadership, Management, Personal Growth

In his first best seller, First, Break All the Rules, Buckingham, breaking with conventional wisdom, offered managers valuable guidelines on how to avoid the mistake of coercing their employees into overcoming their...

 
 
The New Strategic Selling Heiman, Stephen E. | Sanches, Diane | Tuleja, Tad Warner Books , 1998 Business Strategy, Marketing

The driving force of the Strategic Selling approach is a non-manipulative selling philosophy. The key to ensuring selling success is to manage every...

 
 
It's Your Ship Abrashoff, D. Michael Warner Books , 2002 Leadership, Management

Companies and businesses share the common challenge of retaining and getting the most out of their employees. When trained employees resign, the...

 
 
BRAND Sense Lindstrom, Martin The Free Press , 2005 Customer Focus, Innovation, Marketing

Having an instantly recognizable logo and a jingle that people hum unconsciously is a good start to having a successful brand, but it is not good enough to ensure success. In this interactive world, people want and...

 
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