New Titles
New Titles
Winning and keeping the right customers is the key to sustaining increased profitability and growth. According to Gordman, customers fall into one of two categories: core customers and opportunistic customers. Core...
Misunderstanding of consumer needs exists in epidemic proportions. Through their advertising, marketing, product selection, terms of transaction, and levels of service, businesses are conveying that they do not respect...
The idea that “life is stressful” is a common myth based on a faulty interpretation of the nature of stress. While stress is very real, people often misjudge where stress really comes from and what can be done about it...
In this book, author Scott Berkun takes a close look at innovation history, including the software and Internet ages, to reveal how ideas truly become successful...
The Industrial Age is coming to an end, and business leaders across the globe are beginning to understand the need for revolutionary changes that will create a regenerative world. In The Necessary Revolution...
"When you don't know where you want to go, the wind always blows from the wrong direction." Every manager must manage two companies simultaneously: the present firm and the future firm. Neglecting the future firm will...
In The Negotiation Book, author Steve Gates describes the traits required to maximize the value of each business negotiation in order to become a Complete Skilled Negotiator. As the founder and CEO of...
Journalists and politicians alike seem to have pinned their hopes for the spread of democracy on the Internet and social media. In contrast, in The Net Delusion, Evgeny Morozov points out that the...
Networking is more than just shaking hands and taking a business card. If done correctly, it can open doors and close deals. If done incorrectly, it can be a complete waste of time. Introvert, extrovert, novice or ace...
Many budding Internet marketers do not fully understand what is involved in running a successful online business. In The Never Cold Call Again Online Playbook, Frank J. Rumbauskas Jr. describes the...
