New Titles
New Titles
CEOs of global corporations are not as powerful as people have been led to believe. The real e-commerce wars will be fought among traditional corporate giants. Many global CEOs know less than they think they do about...
While domestic teams may be more likely to excel than their international counterparts because they can rely on a common culture, international teams that are managed mindfully have the chance to outperform them when...
The Mirage of Global Markets, the product of the research, teaching, and publishing associated with the MBA International Marketing Management course at Harvard Business School, is a set of essays...
In The Mobile Learning Edge, author Gary Woodill defines mobile learning as a personalized form of learning that takes place on a mobile electronic device. It allows for speedy communication, it is...
One of the greatest challenges leaders and their companies face today is maintaining profitable growth. Some companies struggle to accomplish this, others achieve it and then lose it, but only a select few consistently...
The Salvation Army boasts 9,500 centers of operation, a workforce of 2 million (1.7 million of whom are volunteers), $2 billion in annual revenues, and 32 million clients served throughout the U.S. Indeed, The Army is...
In The Most Important Thing, Howard Marks details his own investment philosophy based on his experience as founder and chairman of Oaktree Capital Management and a successful money manager. His overall...
Winning and keeping the right customers is the key to sustaining increased profitability and growth. According to Gordman, customers fall into one of two categories: core customers and opportunistic customers. Core...
Misunderstanding of consumer needs exists in epidemic proportions. Through their advertising, marketing, product selection, terms of transaction, and levels of service, businesses are conveying that they do not respect...
The idea that “life is stressful” is a common myth based on a faulty interpretation of the nature of stress. While stress is very real, people often misjudge where stress really comes from and what can be done about it...
