New Titles
New Titles
Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...
Many healthcare facilities struggle with providing quality healthcare in an efficient manner, so that the patient is discharged to the home or to the next level of care as quickly and as medically appropriate as...
In iBrain, Gary Small and Gigi Vorgan show how digital technology is changing how the human brain functions. Not only do people think, behave, and feel differently as a result of daily exposure to high...
Experimental innovators use trial and error based approaches to reach breakthroughs in iterative ways. Peter Sims, a former venture capital investor, believes that most successful entrepreneurs work in this nonlinear...
Cultivating innovation from within employee ranks not only ensures a steady flow of new ideas, but also improves employee morale and reduces turnover. That is the thinking behind The Wild Idea Club by...
In his book StoryBranding, Jim Signorelli shows readers how stories can be used as a unique, powerful way to define and sell a brand’s value. He defines a story as “a narrative about a character...
Authentic Conversations, Jamie Showkeir and Maren Showkeir show the way to change the ways in which you communicate with both your peers and your subordinates at work. The authors suggest that by being aware of...
David A. Shore’s The Trust Prescription for Healthcare offers solutions to the trust crisis in healthcare. Shore introduces the concept of trust as a critical driver of healthcare’s mission and margin...
Trust is not just important; it is the main element of success for any organization. High-trust organizations grow faster, innovate and execute better, enjoy more stakeholder loyalty, and are more valuable than...
In a sense, all people are farmers; marking their turf, planting seeds, nurturing them, and preparing for the harvest. People follow a deeply rooted agricultural-like process in their daily lives, hoping that the...
