New Titles
New Titles
On today’s demanding advertising scene, grabbing and keeping consumers’ attention, or loyalty, is key to ensuring a brand’s success. In Game-Based Marketing, Gabe Zichermann and Joselin Linder show...
Leaders are subjected to intense pressure and stress that they must effectively deal with in order to keep employees and themselves highly motivated and avoid burn out. Thrive on Pressure explores the...
It will not come as news to most Americans that the United States health care system is in critical condition. Each year, fewer people can afford to pay for medical care and fewer businesses can afford to provide...
In Love ‘em or Lose ‘em, Beverly Kaye and Sharon Jordan-Evans provide managers with a comprehensive guide to successfully engaging, developing, and retaining the valuable talent on their teams. People...
An anthropological study seems like it ought to take place deep in untamed jungles with wildly exotic cultures, but Paco Underhill has founded a company based on applying the principals of environmental psychology to...
In Change Your Questions, Change Your Life, Marilee Adams uses the story of Ben in order to show how the principles of Question Thinking benefit individuals in the workplace and at home. The primary...
Even though innovation is considered one of the most effective ways for companies to achieve high levels of growth, many organizations struggle to be innovative. In many cases, companies have tried too hard to promote...
In Work Your Strengths, Chuck Martin, Richard Guare, and Peg Dawson have explored this concept of position and personality, and created a set of “executive skills.” This set of skills is found...
Many healthcare facilities struggle with providing quality healthcare in an efficient manner, so that the patient is discharged to the home or to the next level of care as quickly and as medically appropriate as...
In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In Brand Relevance...
