New Titles

New Titles

 
The Contrarian Effect Port, Michael | Marshall, Elizabeth John Wiley & Sons, Inc. , 2008 Business Strategy, Customer Focus, Marketing

Conventional sales tactics such as cold calling, sales scripts and closing questions no longer produce dramatic improvements in sales. Customers have increasing control of the buying process, and they become frustrated...

 
 
Book Yourself Solid Port, Michael Michael Port, John Wiley & Sons, Inc , 2008 Marketing

If you've always hated marketing and selling your products and services, then you're in for a big surprise. In this book, Michael Port, author,...

 
 
Project Management for Dummies Portny, Stanley E. John Wiley & Sons, Inc. , 2010 Management, Productivity

In Project Management for Dummies, Stanley Portny examines project-management skills and techniques, and aims to suggest that they are not burdensome tasks. Rather, they are a systematic way of...

Audio summary available
 
 
The Age of Speed Poscente, Vince Bard Press , 2008 Management, Technology

In The Age of Speed, Vince Poscente challenges the notion that our lives are too frenetic by illustrating why the ability to harness the power of speed is, in fact, the solution for those who seek a...

 
 
Stalking the Black Swan Posner, Kenneth A. Columbia Business School Publishing , 2010 Change Management

Kenneth A. Posner’s Stalking the Black Swan is a guide for decision makers in the current environment of uncertainty and doubt. A “Black Swan” is that unexpected variable, that unplanned curve in the...

 
 
How Would You Move Mount Fuji? Poundstone, William Little, Brown and Company , 2004 Business Strategy, Personal Growth

Have you ever been asked "Why are manhole covers round instead of square?" during a job interview? Or asked to answer other riddles and...

 
 
The Office Romance Powers, Dennis M. Amacom , 1998 Diversity, Human Resources

Surveys show that office romances are flourishing. The workplace is rapidly replacing bars, churches, and health clubs as the spot for meeting that significant other. And happily, in today’s enlightened business...

 
 
Too Big to Save? Pozen, Robert John Wiley & Sons, Inc. , 2010 Business Biographies, Economics & Finance

In 2008, the United States and the world plunged into a serious financial crisis. This major downturn resulted from the collapse of the U.S. housing market and excessive debt that made its way throughout the global...

Audio summary available
 
 
The New Age of Innovation Prahalad, C. K. | Krishnan, M. S. McGraw-Hill , 2008 Business Strategy, Customer Focus, Innovation

Traditionally, it was assumed that companies created value and offered it to customers. This firm- and product-centric view is being replaced, however, by customers’ personalized experience with products and services,...

 
 
Trading Places Prestowitz Jr., Clyde V. Basic Books , 1988 Global Business

Few, if any, American companies can compete in industries the Japanese deem important. Japan's social and industrial structure has made it a very difficult market to penetrate. While America embraces free trade and...

 
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