New Titles

New Titles

 
Watch This, Listen Up, Click Here Verklin, David | Kanner, Bernice John Wiley & Sons, Inc. , 2007 Business Biographies, Customer Focus, Marketing, Technology

Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of Watch This, Listen Up, Click Here, and where consumers...

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Wriston Zweig, Phillilp L. Crown Business , 1996 Business Biographies, Global Business, Leadership

In terms of intellectual and industry leadership and innovation, Walter Wriston deserves very high marks. While A. P. Giannini (Bank of America) and J. P. Morgan are in a league of their own for having started great...

 
 
At America's Service Albrecht, Karl Dow Jones-Irwin , 1989 Customer Focus, Marketing

Many service firms are paying a high price in lost business due to mediocre service, while few firms are truly oriented toward quality customer service. Businesses often don't understand customers and their priorities...

 
 
The Financial Behavior of Japanese Corporations Ballon, Robert | Tomita, Iwao Kodansha International , 1989 Global Business

The Japanese government has long played a central role in fostering industrial development, seeing it as essential to Japan's prosperity and national strength. Corporate objectives are focused on market share and...

 
 
The Silverlake Project Bauer, Roy A. | Collar, Emilio | Tang, Victor | Wind, Jerry | Houston, Patrick R. Oxford University Press , 1992 Business Biographies, Management

The Silverlake Project documents the development of the best-selling AS/400 computer and the organizational changes at IBM Rochester that helped the enterprise win the Malcolm Baldrige National Quality...

 
 
The 40+ Job Hunting Guide Birsner, E. Patricia Prentice Hall Press , 1989 Human Resources, Personal Growth

Satisfied employees generally begin a description of their workplace by mentioning its unique or attractive benefits. Quickly, however, their comments turn to descriptions of the atmosphere, or feel, of the work...

 
 
Leadership and the Computer Boone, Mary E. Prima Publishing , 1991 Leadership, Technology

In Leadership and the Computer, sixteen of the most innovative top executives in America reveal how a hands-on relationship with their computer is radically improving their ability to lead effectively...

 
 
Who Killed CBS? Boyd, Peter J. Random House , 1988 Business Biographies

Boyer describes the beginning of the end of CBS News' reign as THE news network, focusing on the history and final three years of Richard Salant's 18-year tenure as president of CBS News, including the events leading...

 
 
Cargill Broehl Jr., Wayne G. University Press of New England , 1992 Business Biographies, Management

After the Civil War hosts of both agricultural and business opportunities for exploiting the land surfaced. Conover, Iowa, had not existed prior to 1864, but by 1865 it was a bustling town focused on business. Twenty-...

 
 
EcoManagement Callenbach, Ernest | Capra, Fritjof | Goldman, Lenore | Lutz, Rudiger | Marburg, Sandra Berrett-Koehler Publishers , 1993 Social Responsibility

A comprehensive and practical guide to responsible business ecology. This Elmwood Institute handbook shows how to conduct an ecological audit (as opposed to the current practice of compliance auditing), which is a...

 
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