New Titles

New Titles

 
Megatrends Asia Naisbitt, John Simon & Schuster , 1996 Economics & Finance, Global Business

With the goal of creating the financial institutions and instruments to handle the investments Asia needs for its infrastructure, institutional investors, companies, and individuals are plunging headlong into the...

 
 
By the Numbers Nichols, Judith E. Bonus Books , 1991 Marketing

Rather than a theoretical examination, By the Numbers is a how-to guide which shows what demographics and psychographics really mean and how to apply them. This work is for those who do not have a sound business plan...

 
 
If Only We Knew What We Know O'Dell, Carla | Grayson Jr., C. Jackson | Essaides, Nilly The Free Press , 1998 Management, Productivity

In almost every organization, hidden reservoirs of "knowledge" exist relatively untapped. A few organizations are, however, going after this mother lode, learning how to mine it using a tool called "knowledge...

 
 
In Sam We Trust Ortega, Bob Times Business , 1998 Business Biographies

When Sam Walton died in 1992, he had amassed what was then the greatest fortune in American history. Wal-Mart, the company he founded, had grown from one tiny variety store on the main square of a small Arkansas town...

 
 
A Better Idea Petersen, Donald E. | Hillkirk, John Houghton Mifflin Company , 1992 Business Biographies, Human Resources, Management

Many American companies are in trouble because they have traditionally used top-down management that leaves little room for the average individual to be creative. As a result, corporate leadership cannot take advantage...

 
 
TechnoBrands Pettis, Chuck AMACOM , 1995 Marketing, Technology

Growing and maintaining market share comes from having customers who remain loyal to a product because they associate the brand with quality and reliability. On of the most persuasive arguments for brand is customer...

 
 
Supply Chain Optimization Poirier, Charles C. | Reiter, Stephen E. Berrett-Koehler Publishers , 1996 Productivity

A supply chain is a network of interlinked organizations, or constituencies, that has as a common purpose the best possible means of delivering products/services to customers. The chain begins with suppliers that can...

 
 
The Office Romance Powers, Dennis M. Amacom , 1998 Diversity, Human Resources

Surveys show that office romances are flourishing. The workplace is rapidly replacing bars, churches, and health clubs as the spot for meeting that significant other. And happily, in today’s enlightened business...

 
 
Comeback Puris, Martin Times Business , 1999 Business Biographies, Marketing

Most would agree with Martin Puris that although we all know leadership when we see it, it has proven practically impossible to analyze, define, or teach. Nonetheless, countless "experts " have devised systems to...

 
 
Answers for Managers. Radzik, Adam | Emek, Sharon AMACOM , 1991 Human Resources, Leadership, Management

In Answers for Managers, Radzik and Emek have distilled a virtual library of management concepts into an extremely practical guide, whose primary value lies in the fact that it provides managers with the information...

 
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