New Titles

New Titles

 
Innovate the Pixar Way Capodagli, Bill | Jackson, Lynn McGraw-Hill , 2010 Innovation

Today, many American companies are highly risk averse and are taking a short-term view of business. Greater focus on innovation is needed to make companies more competitive. In Innovate the Pixar Way,...

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Coaching for Performance Whitmore, John Nicholas Brealey Publishing , 2009 Leadership Development

For nearly two decades, Coaching for Performance has served as a classic guide for business managers wishing to inspire workers to reach their potential. Originally published in 1992 and widely used in...

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Good Boss, Bad Boss Sutton, Robert I. Hachette Book Group , 2010 Leadership, Management

In Good Boss, Bad Boss, Robert I. Sutton relates the importance of how bosses behave and lays the groundwork for coaching bosses on how to be great while avoiding the pitfalls leading to employee...

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Innovation X Richardson, Adam Jossey-Bass , 2010 Innovation

Innovation X by Adam Richardson offers a new way to view innovation. He believes that the problems that today’s businesses must innovatively solve have grown in scope and complexity. Richardson labels...

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Marketing in the Age of Google Fox, Vanessa John Wiley & Sons, Inc. , 2010 Marketing

Marketing in the Age of Google is a guide to harnessing the power of online search and incorporating search into business strategies. It is important to understand search, build a successful search...

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How Successful People Think Maxwell, John C. Center Street , 2009 Personal Growth

In all aspects of life, from the professional world to family interactions, good thinkers help solve problems. In How Successful People Think, Maxwell discusses the 11 skills that good thinkers exhibit...

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Too Big to Save? Pozen, Robert John Wiley & Sons, Inc. , 2010 Business Biographies, Economics & Finance

In 2008, the United States and the world plunged into a serious financial crisis. This major downturn resulted from the collapse of the U.S. housing market and excessive debt that made its way throughout the global...

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The Loudest Duck Liswood, Laura John Wiley & Sons, Inc. , 2010 Diversity

The increased globalization of the business world has caused organizations to become more aware of the need to ensure diverse, level playing fields in their workplaces. While organizations frequently create diversity...

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Selling Blue Elephants Moskowitz, Howard R. | Gofman, Alex Pearson Education, Inc. , 2007 Marketing

Selling Blue Elephants by Howard R. Moskowitz and Alex Gofman explains the importance of utilizing marketing techniques such as surveys, polls and focus groups to enhance customer satisfaction. The...

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The AMA Handbook of Leadership Goldsmith, Marshall | Baldoni, John | McArthur, Sarah AMACOM , 2010 Leadership

In today’s constantly shifting global economy, effective leadership is more important than ever. In The AMA Handbook of Leadership, editors Marshall Goldsmith, John Baldoni, and Sarah McArthur present...

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