New Titles

New Titles

 
The Emperors of Chocolate Brenner, Joel Glenn Random House , 1999 Business Biographies

Forrest Mars, Sr., the Howard Hughes of the candy world, and Milton Hershey, built business empires out of chocolate. For 30 years, their products have accounted for eight of the ten top-selling candy bars in the...

 
 
Euroquake Burstein, Daniel Simon & Schuster , 1991 Global Business

Euroquake is an authoritative analysis of the critical competitive challenges America faces against the economic ascendance of both Europe and Japan. Euroquake differs from many such...

 
 
Let Your Customers Do the Talking Cafferky, Michael E. Upstart Publishing Company , 1996 Customer Focus, Marketing

Cafferky provides practical, common sense guidelines that any company, no matter what the situation, industry, or business, can use to formulate and implement an effective word-of-mouth promotional plan immediately....

 
 
Keeping Customers for Life Cannie, Joan Koob | Caplin, Donald AMACOM , 1991 Customer Focus

In Keeping Customers for Life, Cannie and Caplin present what they consider to be the best work in customer satisfaction being done by companies they call "islands" of service excellence. They...

 
 
Every Business Is a Growth Business Charan, Ram | Tichy, Noel M. Times Business , 1998 Economics & Finance, Leadership

Successful business leaders believe that there is no such thing as a mature business and are, thus, relentless in their pursuit of profitable, sustainable, and capital efficient growth. This mindset is hot-wired into...

 
 
The Performance Edge Cooper, Robert K. Houghton Mifflin Company , 1991 Personal Growth

The Performance Edge is a comprehensive, up-to-date, and thoroughly researched guide to the latest thinking on personal effectiveness and workplace performance. Cooper identifies six pivotal...

 
 
Getting Into Your Customer's Head Davis, Kevin Times Business , 1996 Customer Focus, Marketing

Davis’s methodology draws the focus away from short-term features and benefits toward a long-term mindset that continually strives to add value over time. It is this mindset that will differentiate one salesperson from...

 
 
Shortcuts for Smart Managers Davis, Lisa AMACOM , 1998 Management, Productivity

Being a manager is never easy. Not only are managers responsible for every decision they make, they are also responsible for everything their people do. They are expected to support, encourage, motivate, and to model...

 
 
Blur Davis, Stan | Meyer, Christopher Addison-Wesley , 1998 Productivity, Technology

The pace of change has accelerated far beyond anyone’s comfort zone, thus, the rules that guided business decisions in the past are no longer reliable. These momentous shifts are being driven by elements of change that...

 
 
If I Knew Then What I Know Now Edler, Richard G.P. Putnam's Sons , 1996 Leadership, Personal Growth

Edler asked 150 CEOs and top executives from the worlds of business, advertising, entertainment, politics, education, journalism, religion, science, industry, etc., the simple question: "What do you know now that you...

 
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