New Titles

New Titles

 
Essentials of Business Ethics Collins, Denis John Wiley & Sons, Inc. , 2011 Personal Growth, Social Responsibility

The most successful companies credit their achievement, in part, to the ethical way in which they conduct their business and the ethical standards their employees follow. Organizations that operate with high integrity...

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The Four Pillars of Profit-Driven Marketing Moeller, Leslie H. | Landry, Edward C. | Kinni, Theodore McGraw-Hill , 2009 Marketing

Traditionally, marketers have focused on the “four Ps”: product, price, place, and promotion. Marketing spending, however, can be a large expense for companies and it is often unclear whether that spending leads to the...

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Hot, Flat, and Crowded Friedman, Thomas L. Farrar, Straus and Giroux , 2008 Global Business, Major Works

Global warming, the rise of the middle class and rapid population growth are making the world hot, flat and crowded. In Hot, Flat, and Crowded, author Thomas Friedman explains that these challenges...

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Lead with Your Customer Kober, J. Jeff | Jones, Mark David ASTD Press , 2010 Customer Focus

In Lead with Your Customer, Mark David Jones and J. Jeff Kober offer the World-Class Excellence Model as a means to integrate a dual approach of engaging employees internally and customers externally...

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Negotiate to Win! Collins, Patrick Sterling Publishing Co. , 2009 Communication, Personal Growth

Whether it is buying a new car, or finalizing a business contract, knowing how to effectively negotiate is an essential skill. In Negotiate to Win!, expert negotiator Patrick Collins offers training in...

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The Zero Turnover Sales Force McLeod, Doug Butterworth Heinemann , 2010 Customer Focus

In The Zero Turnover Sales Force, author and top sales executive Doug McLeod offers ways for a company to create a stable sales force. The benefits of this include saving time typically spent...

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Strategic Performance Management Marr, Bernard Butterworth Heinemann , 2006 Business Strategy, Productivity

In Strategic Performance Management, Bernard Marr combines his expertise, research, and observations into a detailed navigation of Strategic Performance Management, the process of managing and...

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If You're Not First, You're Last Cardone, Grant John Wiley & Sons, Inc. , 2010 Business Strategy

The concept of being first remains vital to all businesses no matter the economic conditions. Indeed, being foremost in value, sales, or market is never more important than when businesses are struggling to get by....

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Make Your Contacts Count Baber, Anne | Waymon, Lynne AMACOM , 2007 Communication, Relationships

Working in today’s business environment is more demanding than ever. Employees and managers are faced with challenges ranging from competitive intelligence gathering to new business development, attracting and...

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Making Telework Work Offstein, Evan H. | Morwick, Jason M. Davies-Black , 2009 Management, Technology

In Making Telework Work, authors Evan H. Offstein and Jason M. Morwick define telework as incorporating and optimizing technology to be productive, to collaborate better, and to be more proactive...

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