New Titles
New Titles
Google founders Sergey Brin and Larry Page have been called the “lords of all information,” the “Thomas Edisons of the Internet,” and the twin “Princes of High Technology” for creating what Time magazine in 2006 called...
Good Works! by Philip Kotler, David Hessekiel, and Nancy R. Lee provides actionable advice for corporate executives and managers on how to integrate marketing and corporate social initiatives into a...
In Good Idea. Now What?, Charles T. Lee insightfully deconstructs the biology of ideas, from conception to fruition. He uses a kaleidoscope of perspectives to examine the life cycle of an idea,...
After decades marked by the misdeeds of businesses—from Enron to the BP oil spill—consumers have lost confidence in big businesses. However, companies have an opportunity to regain that confidence, and the support of...
More and more consumers today want to do business with companies that treat employees, customers, and communities in a fair way. This movement is being driven by a variety of economic, social, and political forces. In...
In Flow: The Psychology of Optimal Experience (1990), Csikszentmihalyi spoke to a general audience. And, there, he offered his views (culled from decades of research) on joy, creativity, and the...
In Good Boss, Bad Boss, Robert I. Sutton relates the importance of how bosses behave and lays the groundwork for coaching bosses on how to be great while avoiding the pitfalls leading to employee...
In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...
Many healthcare facilities struggle with providing quality healthcare in an efficient manner, so that the patient is discharged to the home or to the next level of care as quickly and as medically appropriate as...
The 1980s were full of outlandish wheeling and dealing, mystical accounting, and phenomenal financial calamities. Incomprehensible greed and stupidity ravaged the economy, and Going for Broke is a...
