New Titles

New Titles

 
Profit from the Positive Greenberg, Margaret | Maymin, Senia McGraw-Hill Education , 2013 Management, Personal Growth

Positive psychology is the study of what creates excellence in people, societies, and work environments. Theories of positive psychology have been proven in research journals, but much of the data is not easily...

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Profitable Growth Is Everyone's Business Charan, Ram Crown Business , 2004 Economics & Finance

The bottom line for all companies is to make a profit. The higher the earnings and the profit, the better for everyone involved. The best way to do this is through...

 
 
Profits of Science Teitelman, Robert BasicBooks , 1994 Innovation, Technology

In Profits of Science, Teitelman journeys through the past 40 years with the story of how science, technology, and the financial markets have impacted the country. The author sketches out a broad...

 
 
Project Management for Dummies Portny, Stanley E. John Wiley & Sons, Inc. , 2010 Management, Productivity

In Project Management for Dummies, Stanley Portny examines project-management skills and techniques, and aims to suggest that they are not burdensome tasks. Rather, they are a systematic way of...

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Project Management for Non-Project Managers Ferraro, Jack AMACOM , 2012 Leadership, Management

According to a 2009 study by the Standish Group, only 32 percent of all projects launched by American businesses succeed, while 44 percent are “challenged,” meaning they run over budget or deliver products or services...

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Project Management for Profit Knight, Joe | Thomas, Roger | Angus, Brad | Case, John Harvard Business School Publishing Corporation , 2012 Management, Productivity

While there may be a proliferation of project-based companies in today’s economy, poor project management is pervasive. The scope, budget, and schedule of any project can easily go awry, costing companies millions of...

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Propel Keyes, Whitney The Career Press, Inc. , 2012 Marketing

In Propel, author Whitney Keyes presents a series of core principles to guide marketing strategies in any organization. Keyes is quick to admit that there is never a “one size fits all” solution to a...

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Protecting the Brand Franklin, Talcott J. Viva Books Private Limited , 2005 Marketing

Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format in existence to educate people about the rules of...

 
 
Public Relations for Your Business Jefkins, Frank Jaico Books , 2006 Marketing, Relationships

Professional public relations advisers believe that an organized, cohesive effort to develop a reputation is likely to yield better results than one which happens...

 
 
Public Relations in Asia Pacific Devereux, Mary M. | Peirson-Smith, Anne John Wiley & Sons, Inc. , 2009 Business Strategy, Communication

In Public Relations in Asia Pacific, authors Mary M. Devereux and Anne Peirson-Smith draw on their combined 41 years of experience as public relations professionals and educators (almost entirely in...

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