New Titles

New Titles

 
Inside the FDA Hawthorne, Fran John Wiley & Sons, Inc. , 2005 Business Biographies

The United States Food and Drug Administration (FDA) has significant reach in the American economy, ranging from medicines and medical devices to items on the grocery store shelves. Since its inception in 1906, the...

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Inside the Harvard Business School Ewing, David W. Random House , 1991 Business Biographies

Inside the Harvard Business School is a unique profile of the institution and its methods. In this book, professors discuss what and how they teach, and graduates detail what they learned and how it...

 
 
Inside the Mind of the Shopper Sorensen, Herb Pearson Education, Inc. , 2009 Customer Focus, Marketing

In Inside the Mind of the Shopper, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...

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Inside the Physician Mind Bujak, Joseph S. Health Administration Press , 2008 Health Care, Relationships

Many healthcare organizations struggle to communicate effectively with physicians and engage them, particularly when dealing with change implementation. In Inside the Physician Mind, Joseph S. Bujak...

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Insight Selling Schultz, Mike | Doerr, John E. John Wiley & Sons, Inc. , 2014 Marketing

In Insight Selling, Mike Schultz and John E. Doerr, co-presidents of RAIN Group, offer a new paradigm for successful selling. Since the 1970s, the prevailing sales methods have emphasized solution or...

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InsightOut Seelig, Tina HarperCollins Publishers , 2015 Innovation

In InsightOut, creativity expert Tina Seelig describes a new framework—the Invention Cycle—for bringing ideas to fruition. The Invention Cycle enables entrepreneurs to harness their...

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Inspire! Champy, Jim FT Press , 2010 Leadership

Greed and dishonesty run rampant in the business world, and together they have created a nation of customers who are suspicious, frustrated, and fiercely independent. Furthermore, technology has made customers more...

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Instagram Power Miles, Jason G. McGraw-Hill Education , 2014 Customer Focus, Relationships, Technology

Instagram Power is the latest in Jason G. Miles’s “Power Book” series, which explores various marketing strategies using social media platforms. Instagram is a unique platform because it was designed...

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Integrated Account Management Peck, Mark A. AMACOM , 1997 Economics & Finance, Marketing

Integrated Account Management presents a form of direct marketing that emphasizes a proactive, personal approach to managing customer relationships. It is considered by many as being the most effective...

 
 
Inteligencia conversacional Glaser, Judith E. Bibliomotion, Inc. , 2014 Spanish

El mundo empresarial actual exige un diálogo y una comunicación abiertos para lograr armonía y éxito en las organizaciones. EnInteligencia conversacional, Judith E. Glaser ofrece...

 
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