New Titles

New Titles

 
Risky Is the New Safe Gage, Randy John Wiley & Sons, Inc. , 2013 Change Management, Economics & Finance

In Risky Is the New Safe, Randy Gage suggests that in today’s brave new world, the most dangerous action is inaction. The economic models and systems of the past are no longer relevant. Conventional...

 
 
Rock Your Business Fishof, David | Levin, Michael BenBella Books, Inc. , 2012 Business Strategy

In Rock Your Business, music executive David Fishof shows how executives in any field can apply lessons learned from the music industry to make their businesses shine. Fishof highlights fundamental...

 
 
Romancing the Brand Martin, David N. AMACOM , 1989 Marketing

A "brand" includes any product, service, or company that is promoted in order to build a customer base. Any brand that has name recognition stands for something distinct from everything else in the same category (value...

 
 
Romancing the Brand Halloran, Tim Jossey-Bass , 2014 Marketing

The strength of any brand depends on its emotional connection with the purchaser. This emotional connection is very similar to a romantic relationship and carries with it the same investments and risks. In order to...

Audio summary available
 
 
Rule # 1 Town, Phil Three Rivers Press , 2007 Economics & Finance

Most Americans are trapped in mutual funds that, at best, ride the waves of the market. They diversify to spread the risk. They are in this sort of investment for the long haul. But they still lose money in market...

 
 
Run With the Bulls Without Getting Trampled Irwin, Tim Nelson Business , 2007 Personal Growth, Relationships

Author Tim Irwin uses his experience running with the bulls in Pamplona, Spain as a profound metaphor for individuals’ professional lives. Work, although often filled with opportunities, can also be plagued by dangers...

 
 
Run Your Business, Don’t Let It Run You Mathile, Clay Berrett-Koehler Publishers, Inc. , 2013 Entrepreneurship

In Run Your Business, Don’t Let It Run You, Clay Mathile presents a guide to helping businesses grow using professional management techniques. Drawing deeply from his own personal experiences running...

Audio summary available
 
 
Rupert Murdoch Tuccille, Jerome Donald/Fine , 1990 Business Biographies, Management

When his father died in 1952, Murdoch took over as publisher of the struggling Adelaide News and Sunday Mail. The Herald was extremely successful, but Murdoch's father owned little stock in that publication. It was the...

 
 
Saatchi & Saatchi Kleinman, Philip NTC Business Books , 1989 Business Biographies, Marketing

The success of Saatchi & Saatchi has served as an example to other British companies. Three of the firm's achievements were especially imitated. First, the Saatchi’s successfully used the Stock Exchange to raise...

 
 
Sacred Cows Make The Best Burgers Kriegel, Robert | Brandt, David Warner Books , 1997 Business Strategy, Economics & Finance
In the new economy driven by change and spurred by opportunities coming from all directions, where competition is tough and customers are more sophisticated and...
 
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