New Titles

New Titles

 
BRAND Sense Lindstrom, Martin The Free Press , 2005 Customer Focus, Innovation, Marketing

Having an instantly recognizable logo and a jingle that people hum unconsciously is a good start to having a successful brand, but it is not good enough to ensure success. In this interactive world, people want and...

 
 
Buyology Lindstrom, Martin Broadway Business , 2008 Customer Focus, Marketing

For years, marketers have had to work by assumptions. Using only a few standardized test questions and sales figures, they have had to piece together effective marketing campaigns that would hopefully deliver the buzz...

Audio summary available
 
 
Disciplined Dreaming Linkner, Josh Jossey-Bass , 2011 Innovation

In Disciplined Dreaming, Josh Linkner shares a process and structure for driving creativity, which he believes is at the heart of innovation and business growth. Through numerous examples and exercises...

Audio summary available
 
 
The Road to Reinvention Linkner, Josh Jossey-Bass , 2014 Business Strategy, Innovation

Competition in business today is intense. The speeds at which the world and technology are changing and advancing add to the challenge. The only way to stay relevant and compete is constant reinvention. In The...

Audio summary available
 
 
What Keeps Leaders Up at Night Lipkin, Nicole AMACOM , 2013 Leadership, Management

In What Keeps Leaders Up at Night, Nicole Lipkin examines the psychology underlying common leadership dilemmas and outlines strategies for effective leadership. With a doctorate in clinical psychology...

Audio summary available
 
 
Y in the Workplace Lipkin, Nicole A. | Perrymore, April J. Career Press , 2009 Diversity, Human Resources, Management

Like it or not, Generation Y (Gen Y) is entering the workplace, and their numbers are too big to ignore. Sporting nose rings and spurning panty hose, listening to iPods and continuously text messaging, the generation...

Audio summary available
 
 
The Allure of Toxic Leaders Lipman-Blumen, Jean Oxford University Press , 2006 Leadership, Personal Growth

In the wake of highly publicized examples of toxic leadership - in politics, business, and even religion - Americans are growing increasingly cynical about leaders’ morality and motivations. Despite frustrations with...

 
 
The Loudest Duck Liswood, Laura John Wiley & Sons, Inc. , 2010 Diversity

The increased globalization of the business world has caused organizations to become more aware of the need to ensure diverse, level playing fields in their workplaces. While organizations frequently create diversity...

Audio summary available
 
 
Work Smarts Liu, Betty John Wiley & Sons, Inc. , 2014 Business Biographies, Personal Growth

If there is anyone who knows the secret ingredients to success, it is Betty Liu. As an award-winning financial journalist and Bloomberg Television anchor, she has had the opportunity to interview billionaires, CEOs,...

Audio summary available
 
 
Imagination First Liu, Eric | Noppe-Brandon, Scott Jossey-Bass , 2009 Innovation, Personal Growth

Imagination is an immensely powerful tool; when tapped, both individuals and companies have almost limitless access to creativity, innovation, and competitive advantages. The future of society relies heavily on...

Audio summary available
 
Syndicate content