New Titles

New Titles

 
The Mobile Marketing Revolution Alpert, Jed The McGraw-Hill Companies, Inc. , 2012 Marketing, Technology

The Internet and social media have been game-changing in terms of expanding and personalizing a business’s marketing capabilities and enabling organizations to communicate more effectively with a broader audience....

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The Zappos Experience Michelli, Joseph A. The McGraw-Hill Companies, Inc. , 2012 Customer Focus

Zappos is a relatively young corporation that experienced a meteoric rise to success and is now held as the standard for an amazing online shopping experience. In only 10 years, and with very little advertising, Zappos...

 
 
The 20% Doctrine Tate, Ryan HarperCollins , 2012 Innovation, Productivity

Goofing off at work is usually frowned upon; however, according to Ryan Tate in The 20% Doctrine, organizations should allow employees to follow their passions in order to drive innovation. Tate bases...

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Take Charge of Your Talent Maruska, Don | Perry, Jay Berrett-Koehler Publishers , 2013 Human Resources, Leadership Development

Many people are frustrated with their work. They feel their talents are untapped and consequently they are unable to move forward in their careers. While professional coaching could help, it is a luxury too expensive...

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How to Present Bowden, Michelle John Wiley & Sons Australia, Ltd. , 2013 Communication

In How to Present, certified speaking professional Michelle Bowden demystifies the art of delivering a clear and compelling message to which the target audience responds positively. She breaks the...

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The Art of Explanation LeFever, Lee John Wiley & Sons, Inc. , 2013 Communication

Explaining things is such a universal part of communication that it can be easy to ignore. Being able to explain things simply is a skill that can help everyone—both at work and in their personal lives. In The...

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What to Say When Things Get Tough Greenberger, Leonard S. McGraw-Hill Education , 2013 Communication

Communicating with people who are angry, worried, or suspicious requires different techniques than those used when talking to people who are not experiencing such emotions. People who are distraught think with the...

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Unrelenting Innovation Tellis, Gerard J. Jossey-Bass , 2013 Innovation

To understand how some companies succeed through innovation, it is important to first understand why so many companies fail to innovate. Firms that dominate their markets often do so with an aura of invulnerability,...

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I’m Sorry I Broke Your Company Phelan, Karen Berrett Koehler Publishers, Inc. , 2013 Business Strategy

When seeking the best plan for running a company, management theories abound. Many organizations work with consultants and adopt one management methodology after another, but fail to derive the expected benefits. After...

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Amazing Things Will Happen Chapman, C. C. John Wiley & Sons, Inc. , 2013 Personal Growth

Amazing Things Will Happen by C.C. Chapman is a guide to achieving happiness and success—two goals that cannot be reached without passion and belief in one’s convictions. While a lifetime of hard work...

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