New Titles

New Titles

 
Please Every Customer Lucas, Robert W. McGraw-Hill , 2011 Customer Focus

In an increasingly global business world, customer service organizations are faced with more and more diversity among customers and employees. Treating customers as a homogeneous group is certain to lead to service...

Audio summary available
 
 
Nickel and Dimed Barbara Ehrenreich Henry Hold and Company , 2002 Economics & Finance, Management
Having a job and working hard do not guarantee a better life even for low-level workers in America. What is needed are fair, living wages and a...
 
 
Value Dobbs, Richard | Huyett, Bill | Koller, Tim John Wiley & Sons, Inc. , 2011 Business Strategy, Economics & Finance

In market economies, value is a very important metric. Investors want the value of their funds to grow in ways that compensate them for risk, as well as for the interest they sacrificed by not investing elsewhere. To...

Audio summary available
 
 
Turn Clicks into Customers Forrester, Duane McGraw-Hill , 2010 Customer Focus, Marketing

Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more...

Audio summary available
 
 
In Search of Leadership Harkins, Phil | Swift, Phil McGraw-Hill Companies , 2009 Leadership

In Search of Leadership discusses the stories of many successful leaders while investigating what drives them to lead. Phil Harkins and Phil Swift outline the five different types of leadership and...

Audio summary available
 
 
The Innovation Secrets of Steve Jobs Gallo, Carmine McGraw-Hill , 2011 Innovation

In The Innovation Secrets of Steve Jobs, business journalist Carmine Gallo describes the seven principles that form the philosophical core of master innovator, Steve Jobs. Although there is only one...

Audio summary available
 
 
Built on Values Rhoades, Ann Jossey-Bass , 2011 Communication, Management, Personal Growth

As Ann Rhoades and Nancy Shepherdson explain in Built on Values, the “perfect company culture” does not exist. The right culture for any company can be defined by determining what values are important...

Audio summary available
 
 
Pricing with Confidence Holden, Reed K. | Burton, Mark R. John Wiley & Sons, Inc. , 2008 Business Strategy, Marketing

In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...

Audio summary available
 
 
The First-Time Manager's Guide to Team Building Topchik, Gary S. AMACOM , 2007 Management, Teams

In The First-Time Manager’s Guide to Team Building, Gary S. Topchik explains how to achieve a powerful team that can focus successfully on the desired end results. Topchik dissects the meaning of team...

Audio summary available
 
 
The 2020 Workplace Meister, Jeanne C. | Willyerd, Karie HarperCollins , 2010 Diversity, Management, Relationships, Technology

In The 2020 Workplace, Jeanne C. Meister and Karie Willyerd outline the ways in which organizations can and should change in order to meet the needs of the diverse and “über-connected” workforce of...

Audio summary available
 
Syndicate content