New Titles

New Titles

 
Networking With the Affluent and Their Advisors Stanley, Thomas J. Business One Irwin , 1993 Customer Focus, Innovation, Marketing, Productivity

A method for reaching the affluent through their affinity groups. Endorsements are gained for reasons that go beyond the basic product or service the networker offers. High performance networkers do extraordinary...

 
 
Global Corporate Alliances and the Competitive Edge Starr, Martin K.1,2 Quorum Books , 1992 Economics & Finance, Global Business

Present-day companies are under great pressure to adapt to the evolving competitive scenarios. In Global, Starr addresses former successful firms that must now address the problems of growing old and slowing down in a...

 
 
Work Smart, Not Hard Sullivan, George Facts on File Publications , 1989 Human Resources, Personal Growth

There is no set formula for success, although some general characteristics can be discerned. Successful people are those who pursue success and make it happen, but other factors are enumerated and discussed. "Expert"...

 
 
Business Across Cultures Trompenaars, Fons | Woolliams, Peter Capstone Wiley Publishing Ltd. , 2004 Diversity, Global Business

In a global economy, contemplation of culture is neither new nor unusual. In fact, it is crucial for a successful business venture. Often, when company executives seek to break into the international market or form...

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Beyond Globalism Vernon, Raymond | Spar, Debora L. The Free Press , 1989 Economics & Finance, Global Business

The increasingly global economy leaves governments with little room for unilateral action, and little choice but to pursue accommodation and cooperation. U.S. policy is still adapting to this new world, and...

 
 
The Domino Effect Vlcek Jr., Donald J. | Davidson, Jeffrey P. Business One/Irwin , 1992 Business Biographies, Human Resources, Leadership

The work holds a treasure trove of successful business practices, and always explains, in detail, how to adapt distribution innovations to other types of businesses. Vlcek suggests a seven-step process, known as the...

 
 
The Sources of Innovation Von Hippel, Eric Oxford University Press , 1988 Innovation, Management

The old assumption that manufacturers always develop innovations with their ears tuned to customer needs is often wrong. Innovation comes from various places and usually depends on the field in question. It may come...

 
 
Confessions of a PR Man Wood, Robert J. | Gunther, Max New American Library , 1989 Business Biographies, Marketing

Wood recounts his first foray into major PR activity when he was in the U.S. Air Force in 1945. The story shows why he became interested in PR and illustrates three important characteristics of the profession: 1) the "...

 
 
Coming to Public Judgment Yankelovich, Daniel Syracuse University Press , 1991 Global Business

Quality judgments are commonplace in America-standards of excellence exist for everything from surgery to movies. Despite the fact that Americans hold opinions on almost every subject, whether they know anything about...

 
 
Service Within. Albrecht, Karl Dow Jones-Irwin , 1990 Leadership

The topics discussed in Service Management Effectiveness are by leading researchers in the field of service management and they provide a comprehensive model for managing service businesses. The work shatters the...

 
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