New Titles
New Titles
The Complete Guide to Recruitment, by Jane Newell Brown, offers a step-by-step approach to navigating the many aspects of hiring and retaining employees. Recruiting is a task that is vital to the...
It happens to the best of companies. The quest for higher profits in markets where growth is low or non-existent results in higher revenues with lower profit margins. This problem can go undetected for months because...
In today’s corporate environment, many individuals feel pressured to compromise their values, principles, or beliefs. They compromise what they know is right because they believe that is what it takes to get ahead. But...
In The Connect Effect, Michael Dulworth provides readers with a simple networking framework (the right people, the right conversations, the right time) and set of tools for developing personal,...
Executives and sales representatives need the help of others to grow their businesses and achieve success. Co-workers, employees, and clients are vital parts of most enterprises, but very often executives and sales...
In a challenging economy of high competition and frequent budget cuts, email marketing is an attractive, low cost solution to driving a successful marketing campaign, yet the greatest advantage of email marketing is...
Conventional sales tactics such as cold calling, sales scripts and closing questions no longer produce dramatic improvements in sales. Customers have increasing control of the buying process, and they become frustrated...
In The Conversation Company, Steven Van Belleghem contends that customers want to experience excellence in service and products, and they will only believe marketing messages if an entire company...
According to O’Donovan, CEOs must face three major challenges in the 21st century: driving change, managing corporate culture so as to reverse the increasing occurrences of corporate malfeasance, and meeting market...
In this revised edition of The Corporate Culture Survival Guide, Edgar H. Schein examines the basic definition of corporate culture, why culture is important in the first place, how to work with it at...
