New Titles

New Titles

 
Masters of Sales Misner, Ivan R. | Morgan, Don Entrepreneur Media, Inc. , 2007 Customer Focus, Marketing

In Masters of Sales, Misner and Morgan guide salespeople on a journey through the successful techniques and strategies used by such masterful sellers as Brian Tracy, Tony Robbins, Jay Conrad Levinson,...

 
 
Kiss Theory Good Bye Prosen, Bob Gold Pen Publishing , 2006 Customer Focus, Leadership, Management, Productivity

In the best-selling business book, Good to Great, readers discovered why some companies do well. In another best-seller, Execution, readers learned what some companies do well. And in Kiss...

 
 
The Giants of Sales Sant, Tom AMACOM , 2006 Customer Focus

According to Tom Sant, professional selling is “the most important American invention of the twentieth century,” an engine that has powered our economy and the economies of nations all over the world, for the past one...

Audio summary available
 
 
How Seidman, Dov John Wiley & Sons, Inc. , 2008 Leadership, Management, Personal Growth

Krazy George Henderson, on an October day in 1981 at Oakland Stadium, invented the sweep of crowd enthusiasm now known as the Wave. His seemingly trivial feat of coordinating humans to work together toward a common...

Audio summary available
 
 
Truth Upshaw, Lynn AMACOM , 2007 Marketing

It seems that the harder marketers sell, the less likely buyers are willing to listen. And the more marketers try to infiltrate the world of consumers, the more skeptical buyers become, ultimately questioning the...

Audio summary available
 
 
Unlocking Opportunities for Growth Van Putten, Alexander B. | MacMillan, Ian C. Pearson Education, Inc. , 2008 Business Strategy, Management

New business ventures can produce great opportunities for a company, but they can also produce great anxiety. Managers must evaluate the risks and benefits, determine whether to move ahead, and hope their evaluation of...

 
 
Watch This, Listen Up, Click Here Verklin, David | Kanner, Bernice John Wiley & Sons, Inc. , 2007 Business Biographies, Customer Focus, Marketing, Technology

Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of Watch This, Listen Up, Click Here, and where consumers...

Audio summary available
 
 
Wriston Zweig, Phillilp L. Crown Business , 1996 Business Biographies, Global Business, Leadership

In terms of intellectual and industry leadership and innovation, Walter Wriston deserves very high marks. While A. P. Giannini (Bank of America) and J. P. Morgan are in a league of their own for having started great...

 
 
At America's Service Albrecht, Karl Dow Jones-Irwin , 1989 Customer Focus, Marketing

Many service firms are paying a high price in lost business due to mediocre service, while few firms are truly oriented toward quality customer service. Businesses often don't understand customers and their priorities...

 
 
The Financial Behavior of Japanese Corporations Ballon, Robert | Tomita, Iwao Kodansha International , 1989 Global Business

The Japanese government has long played a central role in fostering industrial development, seeing it as essential to Japan's prosperity and national strength. Corporate objectives are focused on market share and...

 
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