New Titles

New Titles

 
A Seat at the Table Miller, Marc Greenleaf Book Press , 2009 Business Strategy, Customer Focus

The word salesperson can have ugly connotations; it often reminds customers of disengaged product-pushers who sell without passion or purpose. If a salesperson can transcend that image, however, and help his customers...

Audio summary available
 
 
Career Contentment Garton, Jeffrey ASTD Press , 2008 Human Resources, Personal Growth

In Career Contentment, career coach and veteran human resources manager Jeffrey Garton advises employees how to develop strategies for searching for the right job or career, how to make...

Audio summary available
 
 
Becoming a Category of One Calloway, Joe John Wiley & Sons, Inc. , 2009 Business Strategy

In Becoming a Category of One, Joe Calloway states that a company must strive not to become a leader in a category, but to create a new category altogether and be the only company in it. In order to accomplish this, a...

Audio summary available
 
 
Who's Got Your Back Ferrazzi, Keith Broadway Books , 2009 Personal Growth, Relationships

After taking part in an exceptional business team early in his career, Keith Ferrazzi realized the “incredible power of having a team of people guide me, encourage me, help me to be open and candid, hold me accountable...

Audio summary available
 
 
Repositioning Trout, Jack | Rivkin, Steve McGraw-Hill , 2010 Business Strategy, Change Management, Marketing

In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...

Audio summary available
 
 
The Snowball Schroeder, Alice Bantam Books , 2008 Business Biographies

Most people equate the name Warren Buffett with canny investing, enormous amounts of money, and a generous, philanthropic spirit. In The Snowball, Alice Schroeder provides readers with a detailed and...

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Viral Loop Penenberg, Adam L. Hyperion Books , 2009 Business Strategy, Technology

The startling technological advances of the Internet age have changed the way we think, the way we play, and the way we work. As a result, the arena for business success is more open and expansive than it has ever been...

Audio summary available
 
 
Intrinsic Motivation at Work Thomas, Kenneth W. Berrett-Koehler Publishers , 2009 Human Resources, Management, Productivity

Maximizing productivity at work is a top priority for all business organizations, but all too often focus is limited to extrinsic rewards: tangible benefits such as pay, commissions, and bonuses. In Intrinsic...

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Crisis of Character Firestein, Peter Union Square Press , 2009 Business Strategy, Social Responsibility

Modern corporations face unprecedented challenges to remaining profitable, including demanding market conditions, constant public scrutiny via today’s technology, and increased awareness of environmental consequences...

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How to Sell When Nobody's Buying Lakhani, Dave John Wiley & Sons, Inc. , 2009 Customer Focus, Marketing

In How to Sell When Nobody’s Buying, Dave Lakhani presents updated tactics for connecting to new markets, expanding networks, and taking advantage of technology for increased revenues and sales profits...

 
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