New Titles

New Titles

 
What Works Cornish, Robert | Seabrook, Wil John Wiley & Sons, Inc. , 2012 Business Strategy

Robert Cornish and Wil Seabrook started a company to improve clients’ sales, but they do not classify their business as an advertising, marketing, or PR firm; instead, they call it a “strategic relations agency.”...

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Launch Stelzner, Michael A. John Wiley & Sons, Inc. , 2011 Marketing, Technology

The word “content” is thrown around a lot, but not many people know how to create content that is useful, thought provoking, and viral. In Launch, Michael Stelzner presents his recipe...

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Pulse Hubbard, Douglas W. John Wiley & Sons, Inc. , 2011 Customer Focus, Marketing, Technology

Companies have a vast, free, and mostly untapped resource of information about trends affecting them and their customers: the Internet. When people search online, blog, tweet, or write online reviews, they leave behind...

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Rice Wine with the Minister Kakabadse, Andrew | Kakabadse, Nada Palgrave MacMillan , 2010 Global Business

In Rice Wine with the Minister, Andrew and Nada Kakabadse organize their wealth of personal experience in the global marketplace into a logical structure of steps that the global executive can take to...

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Debt Man Walking Brammall, Bruce Wrightbooks , 2009 Economics & Finance

Libraries and bookstores are full of misleading get-rich-quick, how-to books. This is not one of them. In fact, financial adviser Bruce Brammall warns off readers looking for magic wands, easy formulas, and overnight...

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Crowdstorm Abrahamson, Shaun | Ryder, Peter | Unterberg, Bastian John Wiley & Sons, Inc. , 2013 Innovation, Productivity, Technology

The advent of social media has broken down many barriers to collaboration. Social media and communications technologies allow individuals and organizations to reach far beyond their own resources to solicit, discover,...

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The 4 Disciplines of Execution McChesney, Chris | Covey, Sean | Huling, Jim Free Press , 2012 Business Strategy, Leadership

After leaders decide on a strategy, their biggest challenge is motivating people to implement their plans at high levels of excellence. Although business schools teach people how to develop strategies, they rarely...

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Everybody’s Business Wilson, Dr. Marta Greenleaf Book Group Press , 2012 Business Strategy, Entrepreneurship

In Everybody’s Business, Dr. Marta Wilson explores different aspects of business, including performance assessment, the importance of business strategy, and how to sustain productivity, in order to...

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It’s All About Who You Hire, How They Lead, ... Mandel, Morton L. | Byrne, John A. Jossey-Bass , 2013 Business Biographies, Business Strategy

In It’s All About Who You Hire, How They Lead, …, self-made billionaire Morton Mandel relates his own personal experiences in order to demonstrate his philosophies about business, the social sector,...

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Stop Complainers and Energy Drainers Swindling, Linda John Wiley & Sons, Inc. , 2013 Leadership, Management

The purpose of Stop Complainers and Energy Drainers is to teach people how to spot a complainer and fix the problem quickly. Complainers and energy drainers in the workplace can have strong negative...

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