New Titles

New Titles

 
The Why of Work Ulrich, Dave | Ulrich, Wendy McGraw-Hill , 2010 Leadership, Personal Growth

In The Why of Work, Dave and Wendy Ulrich contend that organizations that have found ways to engage their employees are rare in American industry. Most fail to transmit positive attitudes and define...

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The New Rules of Marketing and PR Meerman, David John Wiley & Sons, Inc. , 2009 Marketing, Technology

Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...

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Intelligent M&A Moeller, Scott | Brady, Chris John Wiley & Sons, Inc. , 2007 Business Strategy

Over the last half century, mergers and acquisitions (M&A) have played a defining role in shaping the corporate landscape. In Intelligent M&A, Scott Moeller and Chris Brady illustrate that by...

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Accelerating Out of the Great Recession Rhodes, David | Stelter, Daniel McGraw-Hill , 2010 Business Strategy, Economics & Finance, Global Business

The “great recession” has completely changed today’s economic climate. Consumers are buying less and saving more, banks are lending very little money, and conservationist policies are emerging from developed nations,...

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The Experience Effect Joseph, Jim AMACOM , 2010 Customer Focus, Marketing

Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...

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The 800-Pound Gorilla of Sales Guertin, Bill John Wiley & Sons, Inc. , 2010 Customer Focus

The term “800-Pound Gorilla” refers to individuals or companies who have mastered selling their products and services regardless of the overall state of the economy. In The 800-Pound Gorilla of Sales,...

 
 
The Manager's Guide to HR Muller, Max AMACOM , 2009 Human Resources, Leadership, Management

Management is a complex position. Beyond the actual supervising of employees, a task that employs all manner of leadership, communication and delegation skills itself, managers must also possess a firm grasp on the...

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The Corporate Culture Survival Guide Schein, Edgar H. John Wiley & Sons, Inc. , 2009 Human Resources

In this revised edition of The Corporate Culture Survival Guide, Edgar H. Schein examines the basic definition of corporate culture, why culture is important in the first place, how to work with it at...

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Merge Ahead Adolph, Gerald | Petitt, Justin | Sisk, Michael McGraw-Hill , 2009 Business Strategy

Mergers and acquisitions (M & A) and other corporate development deals have never been more important than they are today. But a variety of factors – including globalization, the speed with which deals are closed,...

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Strategies for the Green Economy Makower, Joel McGraw-Hill , 2009 Business Strategy, Social Responsibility

Many companies fear that adopting environmentally sustainable policies will reduce their profits or that trumpeting their achievements will only invite criticism from environmental activists that they failed to do more...

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