New Titles

New Titles

 
Separately Together Fiol, C. Marlena | O'Connor, Edward J. Health Administration Press , 2009 Relationships, Teams

In Separately Together, C. Marlena Fiol and Edward J. O’Connor delineate a process for building a harmonious, productive, and mutually beneficial relationship between the administrators and medical...

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Open Leadership Li, Charlene Jossey-Bass , 2010 Communication, Leadership, Technology

In today’s world of new social technologies, leaders must face a new reality: it is necessary to let go in order to succeed. Social technologies have made information sharing easy and free. As a result, they have...

Audio summary available
 
 
Marketing 3.0 Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan John Wiley & Sons, Inc. , 2010 Marketing

In Marketing 3.0, companies approach consumers as whole human beings, catering to their hearts, minds, and their spirit of being by pacifying the anxieties they are feeling about today’s environmental...

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The Art of Engagement Haudan, Jim McGraw-Hill , 2008 Leadership

Every company has a mission statement, a vision, and goals they would like to achieve. Businesses continually create strategies to meet their goals and they seek the most forward-looking and innovative employees to...

 
 
Always On Vollmer, Christopher | Precourt, Geoffrey McGraw-Hill , 2008 Marketing, Technology

The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...

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Carrots and Sticks Don't Work Marciano, Paul L. McGraw-Hill , 2010 Leadership, Relationships

In researching his book, Carrots and Sticks Don’t Work, Paul L. Marciano planned to review 15 different theories on how to motivate people. What he discovered was that productivity was not increased by...

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The Orange Code Kuhlmann, Arkadi | Philp, Bruce John Wiley & Sons, Inc. , 2009 Business Biographies

Written by Arkadi Kuhlmann, the founding CEO of ING Direct, and Bruce Philp, cofounder of GWP, ING Direct’s advertising agency, The Orange Code tells the history of ING Direct and their immensely...

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Enterprise Supply Chain Management Sehgal, Vivek John Wiley & Sons, Inc. , 2009 Management, Productivity

In Enterprise Supply Chain Management, Vivek Sehgal takes a comprehensive look at the role of supply chains within a variety of industries and organizations. Supply chain management evolved out of a...

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And Then the Roof Caved In Faber, David John Wiley & Sons, Inc. , 2009 Business Biographies, Economics & Finance

Speculation and investigations into what really caused one of the greatest economic collapses in history will continue for the foreseeable future and, in the process, blame will most likely be placed at a number of...

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The 29% Solution Misner, Ivan R. | Donovan, Michelle R. Greenleaf Book Group Press , 2008 Relationships

Networking is not a passive activity; it is a technique that rewards hard work and active participation with the enormous marketing potential it has to offer. With this in mind, Ivan Misner and Michelle Donovan wrote...

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