New Titles

New Titles

 
Data Crush Surdak, Christopher AMACOM , 2014 Customer Focus, Technology

Advances in technology combined with the proliferation of data—the information gleaned from consumers’ movements online, through emails, over their phones, and in stores—has opened up many possibilities and...

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Unconscious Branding Van Praet, Douglas Palgrave Macmillan , 2012 Marketing

The human mind can be thought of like an iceberg—the portion above the water line is people’s conscious mind while the vast majority, the unconscious mind, is below the surface. While this portion drives most people’s...

Audio summary available
 
 
Be a Direct Selling Superstar Christensen, Mary AMACOM , 2013 Marketing, Personal Growth, Relationships

In this present age of downsizing, job insecurity, and crippling debt from student loans and credit cards, many people are looking for more than just financial stability and lasting employment—they are seeking true...

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The Next Gen Leader McMillan, Robert C. The Career Press, Inc. , 2014 Leadership

In The Next Gen Leader, Robert C. McMillan argues that everyone is a leader and should be recognized as such if organizations are to succeed and excel in today’s dynamic, competitive marketplace....

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How to Win Yeung, Dr. Rob John Wiley and Sons Ltd. , 2014 Personal Growth

As Dr. Rob Yeung asserts in How to Win, success comes to those who realize that people can grow and change. People who are responsibly assertive, yet still respectful of others, can win arguments...

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Idea to Invention Nolan-Brown, Patricia AMACOM , 2014 Innovation

In Idea to Invention, inventor, author, and motivational speaker Patricia Nolan-Brown reveals the steps needed to turn a concept into a profitable product. The ideas that evolve into useful, sought-...

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Step Up Evans, Henry | Foster, Colm Jossey-Bass , 2014 Leadership

It is the people who step up to exercise leadership in critical moments that ultimately achieve greater success within their organizations. However, few people are able to recognize the moments that are opportunities...

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Romancing the Brand Halloran, Tim Jossey-Bass , 2014 Marketing

The strength of any brand depends on its emotional connection with the purchaser. This emotional connection is very similar to a romantic relationship and carries with it the same investments and risks. In order to...

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The New Rules of Lead Generation Scott, David T. AMACOM , 2013 Marketing

Lead generation is the little-noticed engine behind marketing efforts. The goal of lead generation is to uncover potential customers and develop them into leads that will ultimately result in sales. Many marketing...

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The Great Reset Florida, Richard HarperCollins Publishers , 2011 Economics & Finance

Historically, the United States has weathered several terrible economic crashes, yet the nation has always been able to recover—even prosper. Despite this fact, 2008’s “Great Recession” has proven difficult to bounce...

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