New Titles

New Titles

 
Rethinking Risk Koletar, Joseph W. AMACOM , 2011 Business Strategy

Risk plays a role in everyday life. While individuals take precautionary steps against risk without thinking about it, organizations and businesses take great strides to acknowledge and fight against risk. In...

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Brand Rewired Chasser, Anne H. | Wolfe, Jennifer C. John Wiley & Sons, Inc. , 2010 Marketing

Intellectual property is the sum of the distinct components that make up a brand and the brand’s campaign. These components include the product or service’s name, logo, slogan, script of the commercial, music that...

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The Networking Survival Guide Darling, Diane McGraw-Hill , 2010 Communication, Relationships

Networking is more than just shaking hands and taking a business card. If done correctly, it can open doors and close deals. If done incorrectly, it can be a complete waste of time. Introvert, extrovert, novice or ace...

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Public Relations in Asia Pacific Devereux, Mary M. | Peirson-Smith, Anne John Wiley & Sons, Inc. , 2009 Business Strategy, Communication

In Public Relations in Asia Pacific, authors Mary M. Devereux and Anne Peirson-Smith draw on their combined 41 years of experience as public relations professionals and educators (almost entirely in...

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Pricing for Profit Furtwengler, Dale AMACOM , 2010 Business Strategy, Entrepreneurship, Marketing

Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....

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Everything I Know About Marketing I Learned from Google Goldman, Aaron McGraw-Hill , 2011 Marketing

Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...

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The Complete Guide to Hiring and Firing Government Employees Liff, Stewart AMACOM , 2010 Human Resources, Leadership Development

The key to success for any manager is the quality of the people they hire. Due to complex laws, rules, regulations and hiring procedures, hiring quality government employees is no easy task. In The Complete...

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The Innovation Zone Koulopoulos, Thomas M. Davies-Black Publishing , 2009 Innovation, Management

Successful companies have built innovation into their corporate cultures, looking beyond their research and development departments for innovative ideas. In The Innovation Zone, author and management...

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Customer-Driven Operations Management Ahoy, Christopher K. McGraw-Hill , 2009 Customer Focus

In Customer-Driven Operations Management, Christopher K. Ahoy proposes that an organization can have an advantage over its competition if it strives to become the best by moving from survival mode to...

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ISD From the Ground Up Hodell, Chuck ASTD Press , 2006 Business Strategy, Personal Growth

ISD From the Ground Up by Chuck Hodell provides the basics of good instructional system design (ISD), including practical ways to apply ISD principles. The book presents instructional design as a...

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