New Titles

New Titles

 
The Healthy Company Rosen, Robert H. | Berger, Lisa Jeremy P. Tarcher, Inc. , 1991 Business Strategy

In a healthy company, an active wellness culture is rife with activities and policies designed to improve the health of employees, and reduce health costs. Companies must commit to becoming learning institutions,...

 
 
Vision Management SANNO Management (Editor) Productivity Press , 1992 Management

The product of 10 years of management brainstorming at SANNO University in Japan, Vision Management examines the shift away from traditional linear management to a multilevel implementation of...

 
 
Breaking with Tradition Schwartz, Felice | Zimmerman, Jean Warner Books , 1992 Diversity

Never in the history of this country have the roles of women and men been so close to being shared, and never before have choices been so free of traditional gender restrictions. Yet, women are still blocked in their...

 
 
Competitiveness Seidman, L. William | Skancke, Steven L. M. E. Sharpe , 1989 Marketing

Survival of the fittest is the dominant theme in today's world of unregulated global competition. Though the U.S. still has one of the highest levels of productivity in the world, its rate of improvement has fallen...

 
 
Six Timeless Marketing Blunders Shanklin, William L. Lexington Books , 1989 Marketing

Blunder 1: Building Better Mousetraps. The main reason so many start-up companies/products/services fail is the "building-better-mousetrap" thinking that does not take the customer into account. Blunder 2: Selling Too...

 
 
From Monopoly to Competition Smith, George David Cambridge University Press , 1989 Business Biographies, Technology

In 1886, Charles Martin Hall discovered an inexpensive way to smelt aluminum, and the patent he immediately applied for gave him a legal monopoly on his invention. In 1889, Alfred E. Hunt, a Pittsburgh entrepreneur and...

 
 
Contrarian Management Smith, Martin R. AMACOM , 1992 Human Resources, Management

In America’s capital-starved economy, high-tech industries will do no better than low-tech ones. In fact, low-tech businesses that supply staples for everyday living, whether the economy is prosperous or austere, will...

 
 
Taking Charge Smith, Perry M. Avery Publishing Group, Inc. , 1989 Leadership, Management

Smith offers 20 essential characteristics of a good leader, including such diverse elements as trust, technical competence, and humor. The majority of these characteristics fall into one of two traits: openness and...

 
 
Networking With the Affluent and Their Advisors Stanley, Thomas J. Business One Irwin , 1993 Customer Focus, Innovation, Marketing, Productivity

A method for reaching the affluent through their affinity groups. Endorsements are gained for reasons that go beyond the basic product or service the networker offers. High performance networkers do extraordinary...

 
 
Global Corporate Alliances and the Competitive Edge Starr, Martin K.1,2 Quorum Books , 1992 Economics & Finance, Global Business

Present-day companies are under great pressure to adapt to the evolving competitive scenarios. In Global, Starr addresses former successful firms that must now address the problems of growing old and slowing down in a...

 
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