New Titles

New Titles

 
Money Well Spent? Grabell, Michael Perseus Books Group , 2012 Economics & Finance

In Money Well Spent?, investigative reporter Michael Grabell analyzes the events leading up to the creation of the American Recovery and Reinvestment Act of 2009 and discusses what went wrong—and right...

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Money Makers Snider, David | Howard, Chris Palgrave MacMillan , 2010 Economics & Finance

In Money Makers, David Snider and Chris Howard explore six key fields that impacted the 2007–2008 financial crisis: investment banking, venture capital and entrepreneurship, private equity, hedge funds...

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Monday Morning Leadership Cottrell, David CornerStone Leadership Institute , 2002 Leadership

Most professionals will encounter obstacles in their careers that cause them to question their ability. Some are fortunate enough to have mentors who can offer insight, support, and help pave the way for growth and...

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Moments of Truth Carlzon, Jan Ballinger Publishing Company , 1989 Business Biographies

Moments of Truth tells the story of the fantastic turnaround of Scandinavian Airlines under the leadership of CEO Jan Carlzon. Carlzon took the helm of SAS following a two-year period during which the...

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Mojo Goldsmith, Marshall | Reiter, Mark Hyperion Books , 2009 Personal Growth

Some people just seem to have their “mojo” working. The salesman who closes with seven tough customers in a row, the baseball player who hits nothing but home runs, and the bartender who is never late with drinks—all...

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Mobilizing Minds Bryan, Lowell L. | Joyce, Claudia I. McGraw-Hill , 2007 Management, Technology

Despite the fact that email, voice mail, and meetings have decreased interaction costs in many companies, they have not necessarily enabled professionals to effectively and efficiently collaborate, for while costs may...

 
 
Mobilized Marketing Hasen, Jeff John Wiley & Sons, Inc. , 2012 Marketing

In Mobilized Marketing, chief marketing officer of Hipcricket Jeff Hasen describes the evolution of marketing through mobile communication devices. Using interviews with numerous marketers, Hasen...

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Mobilize Sobhany, Rana June Vanguard Press , 2011 Technology

Mobile application software has become an integrated component of the way many people socialize, run businesses, schedule appointments, and entertain themselves. The term app is now commonly understood to mean any...

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Mobile Marketing Varnali, Kaan | Toker, Aysegul | Yilmaz, Cengiz The McGraw-Hill Companies, Inc. , 2011 Marketing

In Mobile Marketing, Kaan Varnali, Aysegul Toker, and Cengiz Yilmaz explore the latest advances in mobile technology and how the burgeoning use of mobile handsets makes the medium an optimal platform...

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Mindset Dweck, Carol S. Random House , 2006 Personal Growth, Productivity

According to Carol S. Dweck, one of the world’s leading researchers in the field of motivation, there are two main belief systems, or mindsets, that people can possess: fixed and growth. These mindsets strongly...

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