New Titles

New Titles

 
Mobilized Marketing Hasen, Jeff John Wiley & Sons, Inc. , 2012 Marketing

In Mobilized Marketing, chief marketing officer of Hipcricket Jeff Hasen describes the evolution of marketing through mobile communication devices. Using interviews with numerous marketers, Hasen...

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Mobilize Sobhany, Rana June Vanguard Press , 2011 Technology

Mobile application software has become an integrated component of the way many people socialize, run businesses, schedule appointments, and entertain themselves. The term app is now commonly understood to mean any...

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Mobile Marketing Varnali, Kaan | Toker, Aysegul | Yilmaz, Cengiz The McGraw-Hill Companies, Inc. , 2011 Marketing

In Mobile Marketing, Kaan Varnali, Aysegul Toker, and Cengiz Yilmaz explore the latest advances in mobile technology and how the burgeoning use of mobile handsets makes the medium an optimal platform...

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Mindset Dweck, Carol S. Random House , 2006 Personal Growth, Productivity

According to Carol S. Dweck, one of the world’s leading researchers in the field of motivation, there are two main belief systems, or mindsets, that people can possess: fixed and growth. These mindsets strongly...

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Mindful Leadership Gonzalez, Maria Jossey-Bass , 2012 Leadership, Personal Growth

In Mindful Leadership, Maria Gonzalez offers a guide to leadership for anyone who is in a position to influence others. She shows how to use mindfulness meditation to achieve clarity, focus, and self-...

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Mind Your Own Business Harman, Sidney Doubleday & Company, Inc. , 2003 Business Strategy, Economics & Finance

Starbucks Coffee is an example of turning a passion for coffee into a successful business venture. What started as small coffee shop in Seattle is now...

 
 
Million-Dollar Hire Jones, David P. Jossey-Bass , 2011 Human Resources, Leadership Development

In any business, hiring and retaining the best employees is the key to long-term success. Often, hiring the wrong people can waste money, hurt morale, and undermine competitiveness. Taking into account recruiting costs...

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Military Misfortunes Cohen, Eliot J. | Gooch, John Free Press , 2006 Business Strategy, Leadership, Major Works

Even the world’s mightiest armies can suffer from a lack of leadership and dysfunctional organization, leading to catastrophic loss of life, political upheaval at home, and the ruination of careers for those...

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Microsoft Secrets Cusumano, Michael A. | Selby, Richard W. The Free Press , 1996 Business Biographies, Innovation, Management, Marketing

Drawing on almost two years of on-site observation, 40 in-depth interviews, and unprecedented access to confidential documents and project data, the authors focus specifically on Microsoft’s unique "synch-and-stabilize...

 
 
Microcosm Gilder, George Simon & Schuster , 1990 Economics & Finance, Technology

The overthrow of matter is the main event of the century. As the mind gains ascendancy, physical wealth declines in value and sig-nificance. Computer software, a product of the mind, is the added value in world...

 
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