New Titles

New Titles

 
Small Giants Burlingham, Bo The Penguin Group , 2006 Entrepreneurship, Social Responsibility

Earning a good return on investment or just being big does not equal great. “Small Giants” want to be great at what they do. They aim to provide a great place to work, offer great customer service, maintain great...

 
 
Small Change Edwards, Michael Berrett-Koehler Publishers, Inc. , 2010 Social Responsibility

In Small Change, philanthropy and social change expert Michael Edwards describes how philanthrocapitalism, a new initiative based on business practices and market sciences, is a misguided attempt to...

Audio summary available
 
 
Small Business Survival Guide Ennico, Cliff Adam Media Corporation , 2005 Business Strategy

Thirty million Americans are involved in small businesses and entrepreneurial start-ups. Unfortunately, statistics show that more than 80% of small...

 
 
Small Business Smarts O'Leary, Steve | Sheehan, Kim | Lentz, Sterling Praeger , 2011 Business Strategy, Entrepreneurship, Marketing

Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...

Audio summary available
 
 
Small Business for Big Thinkers Kay, Cynthia Career Press , 2013 Entrepreneurship

The misconception that small businesses are merely scaled down versions of big businesses is a dangerous one. Many of the strategies that work well for big businesses are actually counterproductive for small businesses...

Audio summary available
 
 
Slow Down, Sell Faster! Davis, Kevin AMACOM , 2011 Marketing, Productivity

In Slow Down, Sell Faster!, Kevin Davis explains how to win sales faster by actually slowing down the sales process and focusing on the customer’s buying process. He provides a practical model for...

Audio summary available
 
 
Sleeping with Your Smart Phone Perlow, Leslie A. Harvard Business School Publishing Corporation , 2012 Technology

Professionals in the smart-phone age feel pressure to always be connected. In Sleeping with Your Smart Phone, Leslie Perlow shows how instituting a policy of “predictable time off” can alleviate this...

Audio summary available
 
 
Six Timeless Marketing Blunders Shanklin, William L. Lexington Books , 1989 Marketing

Blunder 1: Building Better Mousetraps. The main reason so many start-up companies/products/services fail is the "building-better-mousetrap" thinking that does not take the customer into account. Blunder 2: Selling Too...

 
 
Six Thinking Hats De Bono, Edward Back Bay Books , 1999 Communication, Management

Confusion is the biggest enemy of good thinking. Simplicity is the key. "When thinking is clear and simple, it becomes more enjoyable and more effective." The Six Thinking Hats method is very easy to...

 
 
Six Simple Rules Morieux, Yves | Tollman, Peter Harvard Business School Publishing Corporation , 2014 Management

Six Simple Rules by Yves Morieux and Peter Tollman describes a sophisticated yet straightforward approach to management that sets aside traditional hard and soft management structures in favor of a...

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