New Titles

New Titles

 
TechnoBrands Pettis, Chuck AMACOM , 1995 Marketing, Technology

Growing and maintaining market share comes from having customers who remain loyal to a product because they associate the brand with quality and reliability. On of the most persuasive arguments for brand is customer...

 
 
Techno-Ready Marketing Parasuraman, A. | Colby, Charles L. The Free Press , 2001 Marketing, Technology

Techno-ready marketers recognize that conventional "analog" marketing techniques do not work in a digital world. Instead, cutting-edge technologies demand cutting-edge marketing practices rooted in the following...

 
 
Teaming to Innovate Edmondson, Amy C. Jossey-Bass , 2013 Innovation, Teams

In Teaming to Innovate, leadership expert Amy C. Edmondson reveals that the ability to innovate effectively and profitably requires exceptional teamwork. By her definition, exceptional teamwork...

Audio summary available
 
 
Teaming Edmondson, Amy C. Jossey-Bass , 2012 Teams

In Teaming, Amy C. Edmondson explains how the increasingly complex and demanding nature of the business world poses learning challenges to organizations. Those who form flexible and collaborative teams...

Audio summary available
 
 
Team Turnarounds Frontiera, Joe | Leidl, Daniel Jossey-Bass , 2012 Teams

Turning around a failing team is not an easy task. In Team Turnarounds, Joe Frontiera and Daniel Leidl present their findings from interviews with successful team leaders in sports and business,...

Audio summary available
 
 
Team Genius Karlgaard, Rich | Malone, Michael S. HarperCollins Publishers , 2015 Teams

Rich Karlgaard and Michael S. Malone have spent years researching and analyzing successful teams and powerful organizations in order to develop a new science for managing them. In today's rapidly...

Audio summary available
 
 
Teaching the Elephant to Dance Belasco, James A. Crown Publishing , 1990 Human Resources, Management

The active leader identifies the need to change and quickly develops a new strategic approach that contains three elements: (1) the repositioning of products/services to build competitive advantage, (2) talented people...

 
 
Teaching An Anthill To Fetch Joyce, Stephen James Mighty Small Books Publishing , 2007 Leadership, Management

Whether working with a small group of five people or a big organization of 100 or 1,000 people, one major challenge facing today's leaders and business managers is how to get their team to deal with change in a...

 
 
TDABC : la méthode ABC pilotée par le temps Kaplan, Robert S. | Anderson, Steven R. Harvard Business School Publishing Corporation , 2007 French

Quand la méthode de calcul des coûts par activité (méthode ABC) a fait son apparition il y a quelques décennies, elle semblait très prometteuse pour évaluer les coûts et la rentabilité d'une...

 
 
Taming the Paper Tiger at Work Hemphill, Barbara Kiplinger Books , 2003 Management

Getting organized is not an easy task. Everyday, you are forced to deal with mountains of paper that contain both crucial information and useless garbage. This scenario is common to...

 
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