New Titles
New Titles
Lobbying and wielding influence over key decision makers are activities often associated, somewhat unflatteringly, with Washington, D.C. The reality is that lobbyists have influence and successfully sway lawmakers to...
New business ventures can produce great opportunities for a company, but they can also produce great anxiety. Managers must evaluate the risks and benefits, determine whether to move ahead, and hope their evaluation of...
During the summer of 2010, the world watched televised coverage of Greeks rioting after their wages, pensions, and social welfare programs were cut. No one should have been shocked by these images. According to Belgian...
Implementing Supplier Partnerships shows advantages to establishing real relationships between supplier and customer beyond buying and selling. Some overlooked factors include the cost of value-added...
According to Joeri Van den Bergh and Mattias Behrer, the authors of How Cool Brands Stay Hot, there are more than 70 million Gen Yers in the U.S. alone, accounting for more than $200 billion in...
In The Conversation Company, Steven Van Belleghem contends that customers want to experience excellence in service and products, and they will only believe marketing messages if an entire company...
Twenty-five years ago, most knowledgeable investors would not have dreamed of putting even a tiny portion of respectable capital into shares of “Third World” countries. Since then, a number of these countries have gone...
It seems that the harder marketers sell, the less likely buyers are willing to listen. And the more marketers try to infiltrate the world of consumers, the more skeptical buyers become, ultimately questioning the...
Reveals the hidden risks associated with common investments, such as bank deposits, money-market funds, annuities, guaranteed investment contracts, and other investments traditionally considered "safe," and evaluates...
An anthropological study seems like it ought to take place deep in untamed jungles with wildly exotic cultures, but Paco Underhill has founded a company based on applying the principals of environmental psychology to...
