New Titles
New Titles
An overwhelming majority of corporations that reach the Fortune 50 succumb to a declining growth rate from which they are unable to recover. The primary reason for this "Fortune 50 stall" is a decrease in the kind of...
What values do customers seek in the marketplace? What do they want in products and services? How do they want businesses to operate? How do they want to be treated? And, how much sacrifice are they willing to make in...
"Value-added" is an exhaustive view and approach to selling which focuses on the total value of a product and not merely its price. It includes everything that goes into a product, including organizational efficiency,...
In market economies, value is a very important metric. Investors want the value of their funds to grow in ways that compensate them for risk, as well as for the interest they sacrificed by not investing elsewhere. To...
In today’s hyper-connected world, traditional marketing and sales techniques no longer work on the Internet. In Valuable Content Marketing, Sonja Jefferson and Sharon Tanton argue that businesses need...
Upstarts! by Donna Fenn describes a generation uniquely primed for entrepreneurship due to its native familiarity with digital media, its creativity, and the family and educational cultures which have...
In Uprising, Scott Goodson argues that movements have become the preferred method of social engagement and social change, and that businesses must seize the opportunity to use movements “to form a...
In Unusually Excellent, John Hamm makes the case that to lead well, leaders must have self-knowledge and a commitment to serving whatever they value most deeply. He advises that professional managers...
The game has changed, and businesses can no longer send out emails to thousands of people and expect them pay any attention. In fact, the emails will most likely go directly into the recipient’s spam folder. In...
New business ventures can produce great opportunities for a company, but they can also produce great anxiety. Managers must evaluate the risks and benefits, determine whether to move ahead, and hope their evaluation of...
