New Titles
New Titles
It is undeniable that companies need growth to continue to thrive in today’s marketplace. The question that lingers in the minds of many organizational leaders – particularly those representing large companies – is...
The increasingly global economy leaves governments with little room for unilateral action, and little choice but to pursue accommodation and cooperation. U.S. policy is still adapting to this new world, and...
Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of Watch This, Listen Up, Click Here, and where consumers...
In Make Their Day!, Cindy Ventrice discusses how effective recognition increases an organization’s productivity, profitability, and lowers turnover. She states that recognition must be incorporated...
Throughout human history, most countries have had more young people than old people. This is no longer true in the United States and is even less true in most western European countries and Japan. Between 2010 and 2040...
Direct marketing websites need effective copy to engage prospects and convert them to customers. In Web Copy That Sells, Maria Veloso boils more than 30 years of copywriting experience down to a...
Lizandra Vega wrote The Image of Success, a detailed and practical guide to putting one’s best foot forward in the working world, to help others maximize their professional success. A certified image...
In Crush It! author Gary Vaynerchuk describes how anyone can harness the power of the Internet to turn their passion (no matter how obscure or crazy) into a revenue making business. His...
The fixation of capturing new buyers has probably been fueled by the marketer’s desire to increase revenues and profits. But, as a company pursues this goal, present customers are often overlooked. Their continued...
"When you don't know where you want to go, the wind always blows from the wrong direction." Every manager must manage two companies simultaneously: the present firm and the future firm. Neglecting the future firm will...
