New Titles
New Titles
Gael Lindenfield is a well-known British author who has written several self-help books. In Self Motivation, she does a good job of going over many aspects of self-development and she provides solutions to a variety of...
Why would an adult hand themselves over to be managed by someone else? That is the question posed by author Geoff Burch in his self-employment how-to book, Self-Made Me. According to Burch, working in...
Speaking woman-to-woman, this book is the complete guide for anyone who needs to know the PR basics to promote her business. Susan Harrow, publicist,...
Selling Blue Elephants by Howard R. Moskowitz and Alex Gofman explains the importance of utilizing marketing techniques such as surveys, polls and focus groups to enhance customer satisfaction. The...
A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don't...
Since the early 1990s, rapidly advancing technologies and an increasingly savvy consumer market have threatened to make the traditional salesperson’s role irrelevant. The old role of sales—showing customers why one...
In "Selling Your Business the Hard Easy Way", Mark Jordan offers down-to-earth insight into the key aspects of what is potentially one of the most momentous...
Beginning with a set of 12 financial rules that reflects the harsh lessons of the 1980s, Lowenstein brings purpose and good sense to corporate finance. The book follows two fictional business executives (a CEO and a...
In Separately Together, C. Marlena Fiol and Edward J. O’Connor delineate a process for building a harmonious, productive, and mutually beneficial relationship between the administrators and medical...
We have all been treated rudely or thoughtlessly by a cashier, clerk, waiter, or manager at some point. Most people probably do not have to think back too far to find an example. But why does this happen? Why should...
