New Titles
New Titles
Boyer describes the beginning of the end of CBS News' reign as THE news network, focusing on the history and final three years of Richard Salant's 18-year tenure as president of CBS News, including the events leading...
Throughout the 20th century, shapers of modern management theory and practice have searched for "one best way" to improve productivity. As a result, companies have jumped from one management fad to the next, running...
In a global economy, contemplation of culture is neither new nor unusual. In fact, it is crucial for a successful business venture. Often, when company executives seek to break into the international market or form...
According to Tom Sant, professional selling is “the most important American invention of the twentieth century,” an engine that has powered our economy and the economies of nations all over the world, for the past one...
Simply bundling products and services and targeting different market segments does not mean a company is selling solutions. Being solution-centric means that an organization defines itself by the problems solved for...
In the best-selling business book, Good to Great, readers discovered why some companies do well. In another best-seller, Execution, readers learned what some companies do well. And in Kiss...
The presence of UPS--both domestically and internationally--is unmistakable. After all, the package delivery and logistics corporation tracks over fifteen million packages daily. But UPS has not always been the...
Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of Watch This, Listen Up, Click Here, and where consumers...
Today, the working world is smaller and much more integrated. Home base for a business isn’t necessarily one’s home country, and leadership may often take business professionals out of their cultural comfort zones....
Krazy George Henderson, on an October day in 1981 at Oakland Stadium, invented the sweep of crowd enthusiasm now known as the Wave. His seemingly trivial feat of coordinating humans to work together toward a common...
