New Titles

New Titles

 
Changing Your Company from the Inside Out Davis, Gerald F. | White, Christopher J. Harvard Business School Publishing Corporation , 2015 Change Management

In the Harvard Business Review Press title Changing Your Company from the Inside Out, Gerald F. Davis and Christopher J. White demonstrate how to create positive social change within an organization....

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All the Leader You Can Be Bates, Suzanne McGraw-Hill Education , 2016 Leadership

Executive presence is a sometimes nebulous concept that people define with phrases such as “able to command a room” or “gravitas.” In All the Leader You Can Be, Suzanne Bates explains how her CEO...

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Duct Tape Selling Jantsch, John Penguin Group , 2014 Marketing

The world is changing, and so too are the qualities required to be a successful salesperson. In Duct Tape Selling, John Jantsch makes the case that to be successful in today’s sales environment,...

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The Wisdom of Teams Katzenbach, Jon R. | Smith, Douglas K. Harvard Business School Publishing Corporation , 1993 Teams

Although team is a commonplace word, a true understanding of the concept of team can be difficult to grasp. In Harvard Business Review Press’s The Wisdom of Teams, Jon R. Katzenbach and Douglas K....

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Disruptive Marketing Colon, Geoffrey AMACOM , 2016 Marketing

In Disruptive Marketing, Geoffrey Colon claims that the world marketers face today is one where binary and linear decision making no longer works. This is because consumers now control brands, not the...

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The Six Secrets of Raising Capital Fisher, Bill Berrett-Koehler Publishers, Inc. , 2014 Economics & Finance

Gaining the interest of investors means gaining both their emotional involvement and financial confidence. The traditional methods such as idea-pitching and writing exhaustive business plans are weak approaches that...

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Edge Strategy Lewis, Alan | McKone, Dan Harvard Business School Publishing Corporation , 2016 Business Strategy

Companies that spend their entire time focused on their core products or on introducing new products to new markets seem to be the norm. However, a less risky, less volatile way to increase revenues and profits...

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Global Brand Power Kahn, Barbara E. Wharton Digital Press , 2013 Global Business

In Global Brand Power, Barbara E. Kahn shows how strong brands have achieved global recognition, assessed brand value, and utilized brand communications and repositioning strategies to achieve success...

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The Power of Peers Shapiro, Leon | Bottary, Leo Bibliomotion, Inc. , 2016 Relationships

As Leon Shapiro and Leo Bottary explain in The Power of Peers, isolation can be detrimental to a CEO’s effectiveness in today’s fast-paced business world. The solution to CEO isolation lies in working...

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One Perfect Pitch Perruchet, Marie McGraw-Hill Education , 2016 Marketing

One Perfect Pitch by Marie Perruchet offers step-by-step guidance to entrepreneurs who are seeking funding for their ventures, or those who need to sell themselves or their products or services. By...

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