New Titles

New Titles

 
The One Week Marketing Plan Satterfield, Mark BenBella Books, Inc. , 2014 Marketing

Many businesses have great products and services -- they just need a way to attract more customers. In The One Week Marketing Plan, Mark Satterfield provides a five-day...

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Think Big, Start Small, Move Fast LaRusso, Nicholas | Spurrier, Barbara | Farrugia, Gianrico McGraw-Hill Education , 2015 Health Care, Innovation

The United States has the most expensive health care system in the world, yet it currently ranks 37th in performance worldwide. Mayo Clinic not only wants to rectify this specific problem, but it...

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Think Smarter Kallet, Michael John Wiley & Sons, Inc. , 2014 Personal Growth, Productivity

Being successful at business requires persistence and the ability to think critically. In Think Smarter, Michael Kallet explains how and when to apply critical thinking and shares the tools and...

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9 Powerful Practices of Really Great Mentors Kohn, Stephen E. | O’Connell, Vincent D. The Career Press, Inc. , 2015 Leadership Development

Mentor-protégé relationships are a unique and particularly effective method for bringing out excellence in individuals. In 9 Powerful Practices of Really Great Mentors,...

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The First Mile Anthony, Scott D. Harvard Business School Publishing Corporation , 2014 Innovation

The first mile of innovation -- where an innovation moves from an idea on paper to the market -- is often plagued by failure. In fact, less than one percent of ideas launched by big companies end...

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Evergreen Fleming, Noah AMACOM , 2015 Customer Focus

Just as evergreen trees remains green and lush through all the seasons, so should companies remain strong and steadfast, retaining their customers the way evergreen trees retain their leaves. Evergreen companies know...

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Dare, Dream, Do Johnson, Whitney Bibliomotion, Inc. , 2012 Personal Growth

Women can be so focused on doing for others that they forget to dream for themselves. In Dare, Dream, Do, Whitney Johnson encourages women to take the time to discover and...

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No-Drama Leadership Chism, Marlene Bibliomotion, Inc. , 2015 Leadership

A lack of leadership results in problematic work behaviors, such as poor performance and absenteeism. Unless supervisors take responsibility for good workplace relationships, their companies'...

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Igniting Customer Connections Frawley, Andy John Wiley & Sons, Inc. , 2015 Customer Focus

In Igniting Customer Connections, 30-year marketing veteran Andy Frawley presents the results of research spanning over 4,000 consumers and 10 billion transactions, showing...

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Millennials & Management Caraher, Lee Bibliomotion, Inc. , 2015 Management

Millennials have entered the workforce in droves, and now outnumber Baby Boomers. Millennials have a reputation for being entitled, lazy, and difficult to work with; other generations see them as...

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