New Titles

New Titles

 
BrandDigital. Adamson, Allen P. Palgrave Macmillan , 2009 Marketing, Technology

In BrandDigital, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...

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Branded! Brennan, Bernie | Schafer, Lori John Wiley & Sons, Inc. , 2010 Marketing, Technology

Customers have become technology savvy—blogging about products, instantly comparing prices, becoming fans on Facebook, and posting videos on YouTube. Retailers need to listen to what is being said about their products...

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Brave Dragons Yardley, Jim Alfred A. Knopf , 2012 Leadership, Teams

In Brave Dragons, New York Times foreign correspondent Jim Yardley profiles the 2008-2009 season of an underdog Chinese basketball team, the Shanxi Brave Dragons, whose owner made the radical decision...

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Breaking Out Butman, John Harvard Business School Publishing Corporation , 2013 Communication, Relationships

A “sudden appearance” on the cultural scene is never really sudden. Idea entrepreneurs have typically spent years accumulating information on personal fascinations that they wish to eventually share with the world....

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Breaking the Fear Barrier Rieger, Tom Gallup Press , 2011 Management, Personal Growth

In Breaking the Fear Barrier, Tom Rieger exposes the corrosive element that eats away at the fabric of many organizations: fear. It is what forces employees and managers to protect themselves at all...

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Breakthrough Davidson, Bill John Wiley & Sons, Inc. , 2004 Innovation, Management

Success is, unfortunately, not self-perpetuating. Once a company reaches the level of industry incumbent, and must not only defend its market share among established players in the industry, but also operate in a...

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Breakthrough Branding Kaputa, Catherine Nicholas Brealey Publishing , 2013 Marketing

In this digital age, entrepreneurs ignore branding at their own peril. No matter the value of their initial ideas, they will struggle to capitalize on their inspirations without a focus on branding. If companies fail...

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Breakthrough! Kurnit, Paul | Lance, Steve AMACOM , 2011 Innovation

In Breakthrough!, authors Paul Kurnit and Steve Lance suggest that many companies are in a rut simply because they continue to do what they have always done. The authors warn that without continual...

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Bricks Matter Cecere, Lora M. | Chase, Charles W., Jr. John Wiley & Sons, Inc. , 2013 Business Biographies, Business Strategy

In Bricks Matter, Lora Cecere and Charles Chase, Jr., reveal the insights of 75 supply chain pioneers. They chart the evolution from inwardly focused, supply- oriented supply chain management toward...

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Bridging the Generation Gap Gravett, Linda | Throckmorton, Robin Career Press , 2007 Diversity

In today’s workplace, five generations–Radio Babies, Baby Boomers, Gen Xers, Gen Yers and the Millenials–bring unique perspectives and experiences to the job. For businesses to compete in today’s global economy, all...

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