New Titles

New Titles

 
AUDIENCE Rohrs, Jeffrey K. John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

Before a company has customers with which to build relationships, it must find an audience to speak to about its products and services. Everyone is a consumer in some capacity, and no one is fully owned by any brand....

Audio summary available
 
 
Authentic Conversations Showkeir, Jamie | Showkeir, Maren Berrett-Koehler Publishers , 2008 Communication, Leadership, Management, Personal Growth

In Authentic Conversations, Jamie Showkeir and Maren Showkeir show the way to change the ways in which you communicate with both your peers and your subordinates at work. The authors...

Audio summary available
 
 
Awesomely Simple Spence, John John Wiley & Sons, Inc. , 2009 Business Strategy, Leadership, Productivity

Any business will claim to have a vision for itself; it will also claim to have top talent, robust communications, and extreme customer focus. Likely though, its management gives itself higher marks in those areas than...

Audio summary available
 
 
Baked In Bogusky, Alex | Winsor, John B2 Books , 2009 Marketing

In Baked In, Alex Bogusky and John Winsor apply their expertise as marketing and advertising veterans who are able to feel the pulse of the changing 21st-century business world. They guide the reader...

Audio summary available
 
 
Balanced Scorecard Evolution Niven, Paul R. John Wiley & Sons, Inc. , 2013 Business Strategy

The Balanced Scorecard is a management tool that was developed to enhance organizations’ ability to measure performance. Over time, it has become a proven approach for executing strategy. Balanced Scorecards are only...

Audio summary available
 
 
Bare Knuckle People Management O'Neil, Sean | Kulisek, John BenBella Books, Inc. , 2011 Management

In Bare Knuckle People Management, authors Sean O’Neil and John Kulisek present a frank and edgy guide to helping managers get the most from their teams. Rather than subscribing to traditional...

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Be a Direct Selling Superstar Christensen, Mary AMACOM , 2013 Marketing, Personal Growth, Relationships

In this present age of downsizing, job insecurity, and crippling debt from student loans and credit cards, many people are looking for more than just financial stability and lasting employment—they are seeking true...

Audio summary available
 
 
Be a Mindsetter Gobran, Michael | Greenwald, William | Roberts, Derek LID Publishing Ltd , 2015 Communication

Crafting a message that makes a lasting impact rather than just a fleeting impression is the driver behind Be a Mindsetter. Michael Gobran, William Greenwald, and Derek Roberts have created a framework...

Audio summary available
 
 
Be a Network Marketing Leader Christensen, Mary AMACOM , 2016 Marketing

Be a Network Marketing Leader by Mary Christensen is a comprehensive guide for network marketing team leaders on how to effectively recruit new members, increase their team members’ participation,...

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Be a Shortcut Halford, Scott G. John Wiley & Sons, Inc. , 2009 Business Strategy, Personal Growth, Relationships

In Be a Shortcut, Scott Halford defines a shortcut as that indispensible person in the workplace who is always available when needed; who can be counted on to do the job right without complaint; and...

Audio summary available
 
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