New Titles

New Titles

 
Bootstrap Leadership Arneson, Steve Berrett-Koehler Publishers, Inc. , 2010 Leadership

Bootstrap Leadership by Steve Arneson contains 50 effective strategies designed to help people become more effective, productive leaders in professional settings. Ideas range from personal development...

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Boring Meetings Suck Petz, Jon John Wiley & Sons, Inc. , 2011 Management, Productivity

Boring Meetings Suck by Jon Petz is intended for leaders who want to end, or at least minimize, useless time consuming meetings. To be great, a meeting must deliver real value by providing useful...

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Bottom-Line Selling Malcolm, Jack Booktrope , 2011 Customer Focus, Marketing

In Bottom-Line Selling, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers,...

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Bounce Syed, Matthew HarperCollins , 2010 Personal Growth, Productivity

In Bounce, Matthew Syed debunks the “talent theory of expertise,” the idea that top performers are born with greatness in their genes. Innate talent can provide a head start, but it is hours and hours...

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Boundaries for Leaders Cloud, Henry HarperCollins Publishers , 2013 Leadership

Boundaries for Leaders by Dr. Henry Cloud offers insight into the roles of the leaders in contemporary businesses. Not only must leaders set production goals and provide guidance, they must also define...

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Brain Wars Beauregard, Mario HarperCollins , 2012 Personal Growth

The prevailing scientific paradigm of materialism holds that only matter exists, and that the mind and consciousness are nothing more than neural activity. In Brain Wars, neuroscientist Dr. Mario...

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Brains on Fire Phillips, Robbin | Cordell, Greg | Church, Geno | Jones, Spike John Wiley & Sons, Inc. , 2011 Marketing

In Brains on Fire, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth...

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Brand Advocates Fuggetta, Rob John Wiley & Sons, Inc. , 2012 Marketing

In Brand Advocates, Rob Fuggetta explains that companies have a powerful yet underutilized marketing weapon that is ten times more effective than other marketing methods: the advocacy of their most...

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Brand Breakout Kumar, Nirmalya | Steenkamp, Jan-Benedict E.M. Palgrave Macmillan , 2013 Global Business

Over the coming decades, emerging economies such as China, India, and Brazil will be the center of much of the world’s economic growth. These countries are home to a multitude of businesses, many of which are currently...

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Brand Relevance Aaker, David A. 2011 Marketing

In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In  Brand Relevance...

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