New Titles
New Titles
Engaged, talented employees are a company’s greatest resource. Yet many mangers fail, through both neglect and ignorance, to bring out the best in their workforce. To determine the crucial components of great...
Change happens. There is simply no stopping it. In 10 Steps to Successful Change Management, George Vukotich offers those faced with change at an organizational level a systemized, ten-step system to “...
The old assumption that manufacturers always develop innovations with their ears tuned to customer needs is often wrong. Innovation comes from various places and usually depends on the field in question. It may come...
The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...
The work holds a treasure trove of successful business practices, and always explains, in detail, how to adapt distribution innovations to other types of businesses. Vlcek suggests a seven-step process, known as the...
In Brand Real, Laurence Vincent examines the multiple factors behind developing and upholding a brand’s identity and promise. The goal is to always meet or exceed the customer’s expectations from the...
The shift from an industrial economy to an information-based economy will have a major impact on the value of information and information technology. In order to fully harness the information potential, we need to...
It is undeniable that companies need growth to continue to thrive in today’s marketplace. The question that lingers in the minds of many organizational leaders – particularly those representing large companies – is...
The increasingly global economy leaves governments with little room for unilateral action, and little choice but to pursue accommodation and cooperation. U.S. policy is still adapting to this new world, and...
Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of Watch This, Listen Up, Click Here, and where consumers...
