New Titles

New Titles

 
The Nokia Revolution Steinbock, Dan Amacom , 2001 Business Biographies

The Nokia Corporation, located in Finland, is the world’s leading vendor of mobile equipment and a pioneer of the mobile Internet. Between the end of 1998 and the spring of 2000, Nokia’s market capitalization increased...

 
 
ValueSpace Mittal, Banwari | Sheth, Jagdish N. McGraw-Hill , 2001 Customer Focus, Marketing

What values do customers seek in the marketplace? What do they want in products and services? How do they want businesses to operate? How do they want to be treated? And, how much sacrifice are they willing to make in...

 
 
One to One B2B Peppers, Don | Rogers, Martha Doubleday , 2001 Customer Focus, Marketing

With the ability of any enterprise to collect and deploy customer data faster than ever before, the only way for a business-to-business (B2B) company to protect its margins is to grow customer share by giving...

 
 
Breakthrough Creativity Levesque, Lynne C. Davies-Black Publishing , 2001 Human Resources, Innovation, Personal Growth

According to Levesque, many people fail to believe they are creative because their skills are not those that they often associate with creativity-musical/artistic ability or scientific genius, for example. In reality,...

 
 
Customers Rule! Blackwell, Roger D. | Stephan, Kristina Crown Publishing , 2001 Customer Focus, Marketing, Technology

During the past few years, hundreds of start-ups appeared on the Internet. Hundreds went public, becoming instant blue chips, and allowing many investors to see their Internet stocks increase in value by 400 percent or...

 
 
Partners.Com Cunningham, Michael J. Perseus Books , 2001 Technology

In the new Web-enabled economy, it is no longer possible for enterprises to do it all alone. Companies that have some form of e-business model (e.g., business-to-business, business-to-consumer, and/or business-to-...

 
 
The Myth of Excellence Crawford, Fred | Mathews, Ryan Crown Publishing , 2001 Marketing

Misunderstanding of consumer needs exists in epidemic proportions. Through their advertising, marketing, product selection, terms of transaction, and levels of service, businesses are conveying that they do not respect...

 
 
The New Market Leaders Wiersema, Fred The Free Press , 2001 Marketing

The path to success can be summed up in three words: customers, customers, customers, and any business that hopes to make a profit must have a solid base of customers that pay. But to be a market leader, a company must...

 
 
Free Agent Nation Pink, Daniel H. Warner Books , 2001 Entrepreneurship, Human Resources, Personal Growth

William Whyte’s “Organization Man”-“[The] ones of our middle class who have left home, spiritually as well as physically, to take the vows of organization life …who are the mind and soul of our great self-perpetuating...

 
 
Creative Destruction Foster, Richard N. | Kaplan, Sarah Doubleday , 2001 Economics & Finance, Marketing

One need only look to market indices over the past century to realize that highly revered and much-touted “built-to-last” corporations tended to underperform the market by a significant amount. McKinsey consultants,...

 
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