New Titles

New Titles

 
Brand Leadership. Aaker, David A. | Joachimsthaler, Erich The Free Press , 2000 Customer Focus, Leadership, Marketing

Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...

 
 
Brand Portfolio Strategy Aaker, David A. The Free Press , 2004 Customer Focus, Marketing

Many firms create a brand strategy in order to inject structure and discipline into their business, but they may end up creating confusion, because the portfolio they devise is disjointed. In Brand Portfolio Strategy,...

 
 
Brand Relevance Aaker, David A. 2011 Marketing

In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In  Brand Relevance...

Audio summary available
 
 
The Dragonfly Effect Aaker, Jennifer | Smith, Andy | Adler, Carlye Jossey-Bass , 2010 Marketing, Technology

When all four of its wings work together, the dragonfly has incredible strength and agility. In The Dragonfly Effect, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of...

Audio summary available
 
 
Reading Minds and Markets Ablin, Jack | McGee, Suzanne FT Press , 2009 Marketing

In Reading Minds and Markets, veteran financial adviser Jack Ablin reveals how to outperform the market with top-down, process-driven investing. Investors often wonder which stocks to choose, but...

Audio summary available
 
 
Getting Everything You Can Out of All You've Got Abraham, Jay Saint Martin's Press , 2000 Management

Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday....

 
 
Mr. Shmooze Abraham, Richard Richard Abraham , 2005 Customer Focus, Marketing

Have you ever wondered how great salespeople achieve great sales results? Chances are these salespeople all began their selling process by...

 
 
Crowdstorm Abrahamson, Shaun | Ryder, Peter | Unterberg, Bastian John Wiley & Sons, Inc. , 2013 Innovation, Productivity, Technology

The advent of social media has broken down many barriers to collaboration. Social media and communications technologies allow individuals and organizations to reach far beyond their own resources to solicit, discover,...

Audio summary available
 
 
It’s Your Ship, Revised & Updated Abrashoff, Captain D. Michael Business Plus , 2012 Leadership, Management, Teams

These days, running a business is a lot like running a Navy ship. To achieve success in either the boardroom or at sea, leaders must empower their people to lead themselves. In It’s Your Ship, Captain...

 
 
It's Your Ship Abrashoff, D. Michael Warner Books , 2002 Leadership, Management

Companies and businesses share the common challenge of retaining and getting the most out of their employees. When trained employees resign, the...

 
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