New Titles
New Titles
The best-selling author of The End Of Marketing As We Know It again gives us this no holds bar hard hitting battle advice for designing truly effective...
In terms of intellectual and industry leadership and innovation, Walter Wriston deserves very high marks. While A. P. Giannini (Bank of America) and J. P. Morgan are in a league of their own for having started great...
Until the early 1990s competition in the healthcare industry was friendly and almost completely harmless. Healthcare firms struggled to meet demand, and most markets required multiple entities to keep up with patient...
According to Zuboff and Maxmin, the past 50 years have seen the rise of a new breed of individual, that has, over time, changed more than the organizations upon which it depends. These new individuals, in their search...
A self-help guide to the risks and rewards of entrepreneurship that are unique to the established corporate executive or manager. Using actual stories of numerous corporate professionals who have become business owners...
How do you become a Top Performer? If you are a manager or leader, and you want to become more effective, "Top Performance" by Zig Ziglar is for you. It shows how to maximize your...
This book helps you better understand the meaning of leadership. It opens your eyes that leadership skills can be developed. All you need is make conscious efforts into...
In Lean Done Right, Thomas G. Zidel argues that ineffective approaches to Lean also can be found in many healthcare organizations today. He is concerned that hospitals and other healthcare...
On today’s demanding advertising scene, grabbing and keeping consumers’ attention, or loyalty, is key to ensuring a brand’s success. In Game-Based Marketing, Gabe Zichermann and Joselin Linder show...
Because the important topic of leadership has been explored and expounded upon ad infinitum, by a multitude of academicians, consultants, and leaders, themselves, there is no dearth of contrasting and complementary...
