New Titles

New Titles

 
Valuable Content Marketing Jefferson, Sonja | Tanton, Sharon Kogan Page Limited , 2013 Marketing

In today’s hyper-connected world, traditional marketing and sales techniques no longer work on the Internet. In Valuable Content Marketing, Sonja Jefferson and Sharon Tanton argue that businesses need...

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Upstarts! Fenn, Donna McGraw-Hill , 2010 Entrepreneurship, Technology

Upstarts! by Donna Fenn describes a generation uniquely primed for entrepreneurship due to its native familiarity with digital media, its creativity, and the family and educational cultures which have...

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Uprising Goodson, Scott The McGraw-Hill Companies , 2012 Customer Focus, Marketing, Relationships

In Uprising, Scott Goodson argues that movements have become the preferred method of social engagement and social change, and that businesses must seize the opportunity to use movements “to form a...

 
 
Unusually Excellent Hamm, John Jossey-Bass , 2012 Leadership

In Unusually Excellent, John Hamm makes the case that to lead well, leaders must have self-knowledge and a commitment to serving whatever they value most deeply. He advises that professional managers...

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UnMarketing Stratten, Scott John Wiley & Sons, Inc. , 2012 Marketing

The game has changed, and businesses can no longer send out emails to thousands of people and expect them pay any attention. In fact, the emails will most likely go directly into the recipient’s spam folder. In...

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Unlocking Opportunities for Growth Van Putten, Alexander B. | MacMillan, Ian C. Pearson Education, Inc. , 2008 Business Strategy, Management

New business ventures can produce great opportunities for a company, but they can also produce great anxiety. Managers must evaluate the risks and benefits, determine whether to move ahead, and hope their evaluation of...

 
 
Unlimited Wealth Pilzer, Paul Zane Crown Publishing , 1990 Economics & Finance, Leadership, Technology

In Unlimited Wealth, Pilzer describes a new theory that challenges the very foundation of conventional economics. He draws sharp contrasts between standard economic theory (based on the scarcity of...

 
 
Unleashing Innovation Snyder, Nancy Tennant | Duarte, Deborah L. Jossey-Bass , 2008 Business Biographies, Innovation

Every company wants to be an innovation leader. After all, companies that innovate are ultimately those that thrive. Unfortunately, most companies that institute innovation programs do it in a manner that thwarts the...

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Unleashed! Thompson, Gregg | Biro, Susanne SelectBooks, Inc , 2007 Management

Today's fastest-growing human resource development process is coaching. Coaches are the sort of people who see the greatness in others, challenge them...

 
 
Tyranny of the Bottom Line Estes, Ralph Berrett-Kohler , 1996 Social Responsibility

The manner in which America’s corporate system works today has at last called into question the corporation’s silent domination over much of society. Although most concede that business needs to make a profit,...

 
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