New Titles
New Titles
Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won't cost you anything! Based on Silverman's years of consulting with successful word-of-mouth campaigns of his own clients, here...
Stock traders and buyers beware. The talented talking heads of financial news gathering agencies may be part of today's hyped up age of stocks where the talented talkers of the brokerage firms could be increasing their...
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing...
The average American consumer is exposed to $376 worth of advertising per day over 365 days. With this enormous volume of communication, the only way to score big is to be selective and concentrate on narrow targets...
Liz Davenport offers an easy system to help you clean up your act. If you find yourself missing important deadlines, forgetting to return calls, and misplacing papers, then follow these six simple steps to...
Few marketing managers think strategically about pricing, or manage their businesses so as to create the conditions that promote more profitable pricing. Their pricing decisions are generally made in reaction to a...
Every generation has experienced some fundamental changes in the way businesses organize in order to get their work done and remain competitive. However, in today’s wired world, the pace of change is so frenetic and so...
For years, companies have been led down technology's garden path toward an elusive promise of phenomenal revenue growth. To date, however, that promise has remained, for the most part, unfulfilled. Sales and marketing...
Today's business world is an intense world, characterized by unrelenting competition, unrelenting technological change, unrelentingly unknowledgeable consumers, and markets that are unrelentingly sensitive to the...
In order to reinvent themselves for the New Economy, companies are beginning to shed outdated processes and unprofitable lines of business. Given this new order, Human Resources is in danger of extinction if it...
