New Titles
New Titles
Companies that want to survive and prosper in today’s hypercompetitive environment, must constantly innovate-not just with new products/services but also with breakthrough process, managerial, and organizational...
Peter F. Drucker’s influence is global. His views on management, industrial organization, business strategy, leadership development, and employee motivation have instructed Fortune 500 corporations, nonprofit...
In Creative Execution, Eric Beaudan calls upon examples from history to illustrate how the successful strategies of great leaders share specific, common components that contemporary leaders can adopt....
"From making a pitch to building a brand, designing a logo to closing the sale, this is a field guide to take with you to the front lines of today's business battles." From the best-selling author of the classic "...
A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don't...
Today's business world is an intense world, characterized by unrelenting competition, unrelenting technological change, unrelentingly unknowledgeable consumers, and markets that are unrelentingly sensitive to the...
C. Britt Beemer and Robert L. Shook’s The Customer Rules presents the argument that the world’s most successful companies are those with an unwavering commitment to customer satisfaction. According to...
Leadership is a buzzword that means to guide, direct, or take charge. It is a journey of self knowledge, learning from the past, creating a self portrait, and being afraid, according to Charlotte Beers. As the first...
In The Unwritten Rules, John Beeson asserts that “companies offer few guideposts for advancing to the executive level.” In his work as a consultant and executive coach, he has questioned decision...
Psychology professor Sian Beilock presents compelling evidence in Choke that there are scientific reasons to explain why people “choke” or fail when the stakes are high. Using numerous personal...
