New Titles
New Titles
Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...
Many firms create a brand strategy in order to inject structure and discipline into their business, but they may end up creating confusion, because the portfolio they devise is disjointed. In Brand Portfolio Strategy,...
In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In Brand Relevance...
When all four of its wings work together, the dragonfly has incredible strength and agility. In The Dragonfly Effect, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of...
In Reading Minds and Markets, veteran financial adviser Jack Ablin reveals how to outperform the market with top-down, process-driven investing. Investors often wonder which stocks to choose, but...
Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday....
Have you ever wondered how great salespeople achieve great sales results? Chances are these salespeople all began their selling process by...
Companies and businesses share the common challenge of retaining and getting the most out of their employees. When trained employees resign, the...
For the most part, the term corporate identity is used to mean logos and advertising tag lines. However, these narrow and superficially manufactured elements lack any connection to the unique, value-creating...
In Quitter, Jon Acuff challenges the idea that work is just what people do to finance the rest of their lives. Rife with personal anecdotes and pop-culture references, and aimed at readers in their 20s...
