New Titles

New Titles

 
Marketing 4.0 Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan John Wiley & Sons. Inc. , 2017 Marketing

Connectivity is changing the worlds of business and marketing, including the buying path that customers follow. In Marketing 4.0, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan make the case that...

 
 
Harvard Business Review Entrepreneur’s Handbook Harvard Business Review Press Harvard Business School Publishing Corporation , 2018 Entrepreneurship

The Harvard Business Review Entrepreneur’s Handbook from Harvard Business Review Press is an essential resource for ambitious professionals who want to launch and grow a new business. This step-by-step...

 
 
5 Voices Kubicek, Jeremie | Cockram, Steve John Wiley & Sons, Inc. , 2016 Communication

Great leaders understand how they sound to others and know how to listen for value in the voices of their colleagues and employees. In 5 Voices, Jeremie Kubicek and Steve Cockram outline a framework...

 
 
Permission Granted Coné, PhD, Marcia A. Morgan James Publishing , 2018 Personal Growth

Change is necessary for growth, but many people, particularly women, stay in a rut far longer than they should because they don’t want to make the wrong move. In Permission Granted, Marcia A. Coné, PhD...

 
 
The Great Equalizer Smick, David M. Hachette Book Group, Inc. , 2017 Economics & Finance

“Main Street Capitalism” must replace top-down Wall Street capitalism if the American economy is to serve the working and middle classes rather than the wealthy. In The Great Equalizer, David M. Smick...

 
 
Perceptual Intelligence Wachler, MD, Brian Boxer New World Library , 2017 Personal Growth

In Perceptual Intelligence, Brian Boxer Wachler, MD examines how humans perceive what they experience through their senses and the ways that the brain can be tricked into believing an illusion over...

 
 
What’s Your Presentation Persona? Schwertly, Scott | Mancini, Sunday McGraw-Hill Education , 2017 Communication

In What’s Your Presentation Persona?, Scott Schwertly and Sunday Mancini share their research, insight, and groundbreaking skill assessment tool to help you identify your presentation style and learn...

Audio summary available
 
 
The Age of Agile Denning, Stephen AMACOM , 2018 Change Management

Today’s digitally connected, customer-driven world is constantly changing. To stay competitive, companies must develop the ability to quickly respond to new customer demands. While technology and data are easily...

Audio summary available
 
 
The Maker Revolution Hatch, Mark R. John Wiley & Sons, Inc. , 2018 Innovation

In The Maker Revolution, Mark R. Hatch argues that society is accelerating forward faster than ever because of an explosion of innovation and creativity. You can join the artisans, crafters, inventors...

Audio summary available
 
 
Beating the Commodity Trap D’Aveni, Richard A. Harvard Business School Publishing Corporation , 2010 Business Strategy

No matter how unique a product or service is when it first enters the market, eventually it will be commoditized—or rendered indistinguishable from its competition through hypercompetitive market forces. To avoid the...

Audio summary available
 
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