New Titles

New Titles

 
Strategic IQ Wells, John R. John Wiley & Sons, Ltd. , 2012 Business Strategy

In Strategic IQ, author John Wells issues a wake-up call to all companies—big and small, new or established, successful or floundering—about why businesses fail and what they must do to...

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Fault Lines Rajan, Raghuram G. Princeton University Press , 2010 Economics & Finance

Fault Lines is economist Raghuram G. Rajan’s endeavor to explain what enabled and triggered the global financial crisis. He draws surprising connections and conclusions that show how many forces...

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Get Lucky Muller, Thor | Becker, Lane Jossey-Bass , 2012 Business Strategy

Many entrepreneurs will claim that they got lucky or were in the right place at the right time when asked why or how their businesses succeeded when so many others fail. In Get Lucky, authors...

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Bottom-Line Selling Malcolm, Jack Booktrope , 2011 Customer Focus, Marketing

In Bottom-Line Selling, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers,...

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Web Copy That Sells Veloso, Maria AMACOM , 2009 Communication, Marketing

Direct marketing websites need effective copy to engage prospects and convert them to customers. In Web Copy That Sells, Maria Veloso boils more than 30 years of copywriting experience down to a...

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The King of Madison Avenue Roman, Kenneth Palgrave Macmillan , 2009 Business Biographies, Marketing

David Ogilvy has been dubbed “the original mad man,” the “godfather” of the ad world, and “the pope of modern advertising.” In The King of Madison Avenue, Kenneth Roman, former chairman and CEO...

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The End of the Euro Van Overtveldt, Johan AMACOM , 2011 Economics & Finance

During the summer of 2010, the world watched televised coverage of Greeks rioting after their wages, pensions, and social welfare programs were cut. No one should have been shocked by these images. According to...

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Going Social Goldman, Jeremy AMACOM , 2013 Marketing, Technology

In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...

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No Excuses! Tracy, Brian Vanguard Press , 2010 Personal Growth

In No Excuses! Brian Tracy dispels the notion that talent and chance are responsible for success and instead presents compelling support for his theory that self-discipline is the key to being...

 
 
The Learning Layer Flinn, Steven D. Palgrave Macmillan , 2010 Human Resources

In The Learning Layer, Steven D. Flinn introduces the concept of a learning layer that rests atop all other systems within an organization and, like the human mind, can evolve and adapt to the...

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