New Titles

New Titles

 
Chocolate Fortunes Allen, Lawrence L. AMACOM , 2010 Business Biographies, Global Business

Until about 25 years ago, almost no one in China had ever eaten a piece of chocolate. For the world's leading chocolate makers, this was both a great challenge and a great opportunity. In Chocolate Fortunes, Lawrence L...

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The Mobile Marketing Revolution Alpert, Jed The McGraw-Hill Companies, Inc. , 2012 Marketing, Technology

The Internet and social media have been game-changing in terms of expanding and personalizing a business’s marketing capabilities and enabling organizations to communicate more effectively with a broader audience....

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The Trophy Kids Grow Up Alsop, Ron Jossey-Bass , 2008 Diversity, Human Resources, Management

The millennial generation – comprised of individuals born between 1980 and 2001 – is shaking up the workplace. A polarizing generation that is both admired and critiqued, millennials are serious about changing work...

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The Progress Principle Amabile, Teresa | Kramer, Steven Harvard Business School Publishing Corporation , 2011 Management, Productivity

One of the most distinguishing features of a great manager is the ability to maximize employee performance. While there are many theories about how to foster stellar employee performance, few have been proven by...

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Managing the Telecommuting Employee Amigoni, Michael | Gurvis, Sandra Adams Business , 2009 Management

In Managing the Telecommuting Employee, authors Michael Amigoni and Sandra Gurvis explain that while managers are often supervising employees that are physically distant from them, the experience can...

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The Seven Principles of Professional Services Anastasi, Shane PS Principles , 2014 Customer Focus

Many individuals strive to make the transition from subject matter expert to successful consultant. However, subject matter expertise only accounts for about 75 percent of a successful consulting engagement. The other...

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Leading So People Will Follow Andersen, Erika Jossey-Bass , 2012 Leadership

Humans have been choosing leaders since they first began organizing tribes and villages. Choosing the right leaders was often the key for group survival, and people wanted proven leaders they could rely on. The...

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Be Bad First Andersen, Erika Bibliomotion, Inc. , 2016 Personal Growth

The modern world is defined by constant connection, abundant choices, and rapid change. Information that once took years to travel across the globe now spreads in seconds. As society is propelled forward by new...

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Beyond the Sales Process Andersen, Steve | Stein, Dave AMACOM , 2016 Marketing

Top-performing salespeople can no longer achieve success by applying traditional sales tactics. They must adapt to the changing marketplace and employ new approaches that will allow them to effectively engage with...

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The Long Tail Anderson, Chris Hyperion , 2008 Business Strategy, Technology

Since star-struck Hollywood’s heyday, our consumer culture has been based primarily on a popularity contest. A relatively small number of “hits” in the market landscape gobble up the largest share of buyers’...

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