http://www.bizsum.com/ Mon, 01 Apr 2013 01:00:11 -0400 Tue, 30 Apr 2013 14:06:04 -0400 http://www.bizsum.com/summaries/brand-relevance <div>Author: Aaker, David A.</div> <div>Publisher: </div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In &nbsp;<strong>Brand Relevance...</strong></p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/dragonfly-effect <div>Author: Aaker, Jennifer | Smith, Andy | Adler, Carlye</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>When all four of its wings work together, the dragonfly has incredible strength and agility. In <strong>The Dragonfly Effect</strong>, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/reading-minds-and-markets <div>Author: Ablin, Jack | McGee, Suzanne</div> <div>Publisher: FT Press</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Reading Minds and Markets</strong>, veteran financial adviser Jack Ablin reveals how to outperform the market with top-down, process-driven investing. Investors often wonder which stocks to choose, but...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/quitter <div>Author: Acuff, Jon</div> <div>Publisher: Lampo Press</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p>In <strong>Quitter</strong>, Jon Acuff challenges the idea that work is just what people do to finance the rest of their lives. Rife with personal anecdotes and pop-culture references, and aimed at readers in their 20s...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/strategic-leadership <div>Author: Adair, John</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/leadership">Leadership</a></div> <div>&nbsp;</div> <div><p>Organizations need effective government to flourish; however, leadership is a difficult vocation that requires knowledge and experience. Fortunately, history offers a wealth of theory, knowledge, and practical examples...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/change-your-questions-change-your-life <div>Author: Adams, Marilee</div> <div>Publisher: Berrett-Koehler Publishers, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p>In <strong>Change Your Questions, Change Your Life</strong>, Marilee Adams uses the story of Ben in order to show how the principles of Question Thinking benefit individuals in the workplace and at home. The primary...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/branddigital <div>Author: Adamson, Allen P.</div> <div>Publisher: Palgrave Macmillan</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>BrandDigital</strong>, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/snap-judgment <div>Author: Adler, David E.</div> <div>Publisher: FT Press</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a></div> <div>&nbsp;</div> <div><p>In <strong>Snap Judgment</strong>, David E. Adler examines how people’s instincts and intuitive judgments intersect with financial markets, and create decisions that are not beneficial to the individual investor. Snap...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/merge-ahead <div>Author: Adolph, Gerald | Petitt, Justin | Sisk, Michael</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a></div> <div>&nbsp;</div> <div><p>Mergers and acquisitions (M & A) and other corporate development deals have never been more important than they are today. But a variety of factors – including globalization, the speed with which deals are closed,...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/igniting-gen-b-and-gen-v <div>Author: Ahlrichs, Nancy S.</div> <div>Publisher: Davies-Black Publishing</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/diversity">Diversity</a>, <a href="http://www.bizsum.com/summaries/category/human-resources">Human Resources</a>, <a href="http://www.bizsum.com/summaries/category/management">Management</a></div> <div>&nbsp;</div> <div><p>To compete in today’s marketplace, corporations need to develop employees that do more than just show up every day to work: employees need to be engaged in their work. Unfortunately, companies have historically...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/customer-driven-operations-management <div>Author: Ahoy, Christopher K.</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a></div> <div>&nbsp;</div> <div><p>In <strong>Customer-Driven Operations Management</strong>, Christopher K. Ahoy proposes that an organization can have an advantage over its competition if it strives to become the best by moving from survival mode to...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/alpha-masters <div>Author: Ahuja, Maneet</div> <div>Publisher: John Wiley & Sons Canada, Ltd.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a></div> <div>&nbsp;</div> <div><p>In the investment world, the term “alpha” refers to returns in excess of expected risk, earned by fund managers who succeed in accurately forecasting the behavior of financial markets and other “beta” macroeconomic...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/identity-economics <div>Author: Akerlof, George | Kranton, Rachel</div> <div>Publisher: Princeton University Press</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a></div> <div>&nbsp;</div> <div><p><strong>Identity Economics</strong> by George Akerlof and Rachel Kranton discusses a new way to understand people’s decisions—at work, at school, and at home. The book brings identity and related norms to economics....</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/animal-spirits <div>Author: Akerlof, George A. | Shiller, Robert J.</div> <div>Publisher: Princeton University Press</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a></div> <div>&nbsp;</div> <div><p><strong>Animal Spirits</strong> dissects standard economic theories and demonstrates their failure to account for human emotion, even though emotions have a large impact on the economy. George A. Akerlof and Robert J....</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/social-intelligence <div>Author: Albrecht, Karl</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/human-resources">Human Resources</a>, <a href="http://www.bizsum.com/summaries/category/major-works">Major Works</a>, <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><p>Having pondered why some people with very high IQ scores fail miserably in their personal lives, Harvard professor Howard Gardner, concluded that the concept of “intelligence,” as a singular measure of competence,...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/practical-intelligence <div>Author: Albrecht, Karl</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/human-resources">Human Resources</a>, <a href="http://www.bizsum.com/summaries/category/major-works">Major Works</a>, <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p>Determining that IQ, as a singular measure of competence, could no longer be supported, Harvard professor, Howard Gardner, proposed (in Frames of Mind, 1985) a range of key competencies, which he calls multiple...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/chocolate-fortunes <div>Author: Allen, Lawrence L.</div> <div>Publisher: AMACOM</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/global-business">Global Business</a></div> <div>&nbsp;</div> <div><p>Until about 25 years ago, almost no one in China had ever eaten a piece of chocolate. For the world's leading chocolate makers, this was both a great challenge and a great opportunity. In Chocolate Fortunes, Lawrence L...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/trophy-kids-grow <div>Author: Alsop, Ron</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/diversity">Diversity</a>, <a href="http://www.bizsum.com/summaries/category/human-resources">Human Resources</a>, <a href="http://www.bizsum.com/summaries/category/management">Management</a></div> <div>&nbsp;</div> <div><p>The millennial generation – comprised of individuals born between 1980 and 2001 – is shaking up the workplace. A polarizing generation that is both admired and critiqued, millennials are serious about changing work...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/managing-telecommuting-employee <div>Author: Amigoni, Michael | Gurvis, Sandra</div> <div>Publisher: Adams Business</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a></div> <div>&nbsp;</div> <div><p>In <strong>Managing the Telecommuting Employee</strong>, authors Michael Amigoni and Sandra Gurvis explain that while managers are often supervising employees that are physically distant from them, the experience can...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/long-tail <div>Author: Anderson, Chris</div> <div>Publisher: Hyperion</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><div> <p>Since star-struck Hollywood’s heyday, our consumer culture has been based primarily on a popularity contest. A relatively small number of “hits” in the market landscape gobble up the largest share of buyers’...</p></div></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/free <div>Author: Anderson, Chris</div> <div>Publisher: Hyperion Books</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The costs associated with technology are rapidly approaching zero at an unprecedented rate, while at the same time the digital world is increasingly moving into the physical realm as people are working and playing on...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/beyond-change-management <div>Author: Anderson, Dean | Anderson, Linda Ackerman</div> <div>Publisher: Pfeiffer</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/change-management">Change Management</a>, <a href="http://www.bizsum.com/summaries/category/leadership">Leadership</a>, <a href="http://www.bizsum.com/summaries/category/management">Management</a></div> <div>&nbsp;</div> <div><p>Organizations that commit to altering how they approach and implement change can consistently achieve breakthrough results and outcomes that far surpass anyone’s expectations. Change leaders who undertake this...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/fearless-referrals <div>Author: Anderson, Matt</div> <div>Publisher: The McGraw-Hill Companies</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a></div> <div>&nbsp;</div> <div><p>Quality customer referrals may be one of the most valuable forms of marketing for any business, but mastering the art of asking for referrals is daunting for many people. For some, asking for and managing referrals...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/work-passion-midlife-and-beyond <div>Author: Anderson, Nancy</div> <div>Publisher: New World Library</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p>Nancy Anderson’s book Work with Passion in Midlife and Beyond presents a simple process for reshaping your life both inside and outside the workplace. Her seven-step process for change begins by eliminating layers of...</p></div> New Titles | Business Book Summaries http://www.bizsum.com/summaries/trailblazers <div>Author: Anderson, Redia | Billings-Harris, Lenora</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/diversity">Diversity</a></div> <div>&nbsp;</div> <div><p>Today’s top organizations have embraced diversity and inclusion as practices that make good business sense. Fostering an internal culture of diversity that is interconnected with community outreach means organizations...</p></div> New Titles | Business Book Summaries