New Titles | Business Book Summaries http://www.bizsum.com/ Wed, 20 Jun 2018 09:00:21 -0400 Wed, 20 Jun 2018 09:33:41 -0400 Marketing 4.0 http://www.bizsum.com/summaries/marketing-40 <div>Author: Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan</div> <div>Publisher: John Wiley & Sons. Inc.</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Connectivity is changing the worlds of business and marketing, including the buying path that customers follow. In <strong>Marketing 4.0</strong>, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan make the case that...</p></div> New Titles | Business Book Summaries Harvard Business Review Entrepreneur’s Handbook http://www.bizsum.com/summaries/harvard-business-review-entrepreneurs-handbook <div>Author: Harvard Business Review Press</div> <div>Publisher: Harvard Business School Publishing Corporation</div> <div>Published Date: 2018</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a></div> <div>&nbsp;</div> <div><p>The <strong>Harvard Business Review Entrepreneur’s Handbook</strong> from Harvard Business Review Press is an essential resource for ambitious professionals who want to launch and grow a new business. This step-by-step...</p></div> New Titles | Business Book Summaries 5 Voices http://www.bizsum.com/summaries/5-voices <div>Author: Kubicek, Jeremie | Cockram, Steve</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a></div> <div>&nbsp;</div> <div><p>Great leaders understand how they sound to others and know how to listen for value in the voices of their colleagues and employees. In <strong>5 Voices</strong>, Jeremie Kubicek and Steve Cockram outline a framework...</p></div> New Titles | Business Book Summaries Permission Granted http://www.bizsum.com/summaries/permission-granted <div>Author: Coné, PhD, Marcia A.</div> <div>Publisher: Morgan James Publishing</div> <div>Published Date: 2018</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p>Change is necessary for growth, but many people, particularly women, stay in a rut far longer than they should because they don’t want to make the wrong move. In <strong>Permission Granted</strong>, Marcia A. Coné, PhD...</p></div> New Titles | Business Book Summaries The Great Equalizer http://www.bizsum.com/summaries/great-equalizer <div>Author: Smick, David M.</div> <div>Publisher: Hachette Book Group, Inc.</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a></div> <div>&nbsp;</div> <div><p>“Main Street Capitalism” must replace top-down Wall Street capitalism if the American economy is to serve the working and middle classes rather than the wealthy. In <strong>The Great Equalizer</strong>, David M. Smick...</p></div> New Titles | Business Book Summaries What’s Your Presentation Persona? http://www.bizsum.com/summaries/what%E2%80%99s-your-presentation-persona <div>Author: Schwertly, Scott | Mancini, Sunday</div> <div>Publisher: McGraw-Hill Education</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a></div> <div>&nbsp;</div> <div><p>In <strong>What’s Your Presentation Persona?</strong>, Scott Schwertly and Sunday Mancini share their research, insight, and groundbreaking skill assessment tool to help you identify your presentation style and learn...</p></div> New Titles | Business Book Summaries Perceptual Intelligence http://www.bizsum.com/summaries/perceptual-intelligence <div>Author: Wachler, MD, Brian Boxer</div> <div>Publisher: New World Library</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p>In <strong>Perceptual Intelligence</strong>, Brian Boxer Wachler, MD examines how humans perceive what they experience through their senses and the ways that the brain can be tricked into believing an illusion over...</p></div> New Titles | Business Book Summaries The Age of Agile http://www.bizsum.com/summaries/age-agile <div>Author: Denning, Stephen</div> <div>Publisher: AMACOM</div> <div>Published Date: 2018</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/change-management">Change Management</a></div> <div>&nbsp;</div> <div><p>Today’s digitally connected, customer-driven world is constantly changing. To stay competitive, companies must develop the ability to quickly respond to new customer demands. While technology and data are easily...</p></div> New Titles | Business Book Summaries The Maker Revolution http://www.bizsum.com/summaries/maker-revolution <div>Author: Hatch, Mark R.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2018</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a></div> <div>&nbsp;</div> <div><p>In <strong>The Maker Revolution</strong>, Mark R. Hatch argues that society is accelerating forward faster than ever because of an explosion of innovation and creativity. You can join the artisans, crafters, inventors...</p></div> New Titles | Business Book Summaries Beating the Commodity Trap http://www.bizsum.com/summaries/beating-commodity-trap <div>Author: D’Aveni, Richard A.</div> <div>Publisher: Harvard Business School Publishing Corporation</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a></div> <div>&nbsp;</div> <div><p>No matter how unique a product or service is when it first enters the market, eventually it will be commoditized—or rendered indistinguishable from its competition through hypercompetitive market forces. To avoid the...</p></div> New Titles | Business Book Summaries Échapper à la marchandisation http://www.bizsum.com/summaries/echapper-a-la-marchandisation <div>Author: D’Aveni, Richard A.</div> <div>Publisher: Harvard Business School Publishing Corporation</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/french">French</a></div> <div>&nbsp;</div> <div><p>Qu’un produit ou un service soit unique lors de son introduction sur le marché, peu importe, il finit par se banaliser au point de devenir une simple marchandise, autrement dit de perdre sa différenciation du fait de l...</p></div> New Titles | Business Book Summaries Sieg über die Commodity-Falle http://www.bizsum.com/summaries/sieg-uber-die-commodity-falle <div>Author: D’Aveni, Richard A.</div> <div>Publisher: Harvard Business School Publishing Corporation</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/german">German</a></div> <div>&nbsp;</div> <div><p>Ganz gleich, wie einzigartig ein Produkt oder eine Dienstleistung auch sein mag, wenn es bzw. sie erstmals am Markt eingeführt wird, findet früher oder später eine Kommodifizierung statt. Das heißt, hyper-kompetitive...</p></div> New Titles | Business Book Summaries Superar la trampa de los productos homogéneos http://www.bizsum.com/summaries/superar-la-trampa-de-los-productos-homogeneos <div>Author: D’Aveni, Richard A.</div> <div>Publisher: Harvard Business School Publishing Corporation</div> <div>Published Date: 2010</div> <div>Categories: </div> <div>&nbsp;</div> <div><p>Sin importar lo exclusivo que sea un producto o servicio cuando llega al mercado, con el tiempo terminará cayendo en la homogeneización, es decir que ya no podrá distinguirse de la competencia debido a las fuerzas...</p></div> New Titles | Business Book Summaries Beating the Commodity Trap (Chinese) http://www.bizsum.com/summaries/beating-commodity-trap-chinese <div>Author: D’Aveni, Richard A.</div> <div>Publisher: Harvard Business School Publishing Corporation</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/chinese">Chinese</a></div> <div>&nbsp;</div> <div><p>No matter how unique a product or service is when it first enters the market, eventually it will be commoditized—or rendered indistinguishable from its competition through hypercompetitive market forces. To avoid the...</p></div> New Titles | Business Book Summaries Unequaled http://www.bizsum.com/summaries/unequaled <div>Author: Runde, James A.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p>In <strong>Unequaled</strong>, popular speaker and investment banker James A. Runde explains what it takes to develop a successful and fulfilling career. This unconventional guide to getting ahead will teach you how to...</p></div> New Titles | Business Book Summaries HBR Emotional Intelligence Series: Influence and Persuasion http://www.bizsum.com/summaries/hbr-emotional-intelligence-series-influence-and-persuasion <div>Author: Harvard Business Review Press</div> <div>Publisher: Harvard Business School Publishing Corporation</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p><strong>HBR Emotional Intelligence Series: Influence and Persuasion</strong> from Harvard Business Review Press takes on the powerful topic of appealing to human emotion and using it to effect change. This book...</p></div> New Titles | Business Book Summaries Core http://www.bizsum.com/summaries/core <div>Author: Gaught, Neil</div> <div>Publisher: Taylor & Francis Group</div> <div>Published Date: 2018</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a></div> <div>&nbsp;</div> <div><p>Organizations require a strong single organizing idea (SOI) to meet contemporary challenges and the expectations of modern stakeholders. In <strong>Core</strong>, Neil Gaught offers a practical approach to crafting and...</p></div> New Titles | Business Book Summaries The Art of Getting Everything http://www.bizsum.com/summaries/art-getting-everything <div>Author: Suárez, Elizabeth</div> <div>Publisher: Morgan James Publishing</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p>In order to get everything you want in life, you need to know exactly what that entails. In <strong>The Art of Getting Everything</strong>, Elizabeth Suárez shares her methods for setting a clear path to achieving what...</p></div> New Titles | Business Book Summaries Leadership in Focus http://www.bizsum.com/summaries/leadership-focus <div>Author: Oakley, Vern</div> <div>Publisher: Greenleaf Book Group Press</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a></div> <div>&nbsp;</div> <div><p>A company’s most important messages—introducing a new CEO, obtaining investment money, launching a new initiative, recruiting new employees—are now routinely delivered via video. Video is ubiquitous in our lives, but...</p></div> New Titles | Business Book Summaries Gros plan sur le leadership http://www.bizsum.com/summaries/gros-plan-sur-le-leadership <div>Author: Oakley, Vern</div> <div>Publisher: Greenleaf Book Group Press</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/french">French</a></div> <div>&nbsp;</div> <div><p>Qu’il s’agisse de présenter un nouveau PDG, d’obtenir un financement, de lancer une nouvelle initiative ou de recruter de nouveaux talents, les entreprises ont désormais recours à la vidéo pour faire passer leurs...</p></div> New Titles | Business Book Summaries Führung im Fokus http://www.bizsum.com/summaries/fuhrung-im-fokus <div>Author: Oakley, Vern</div> <div>Publisher: Greenleaf Book Group Press</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/german">German</a></div> <div>&nbsp;</div> <div><p>Die wichtigsten Botschaften eines Unternehmens – die Vorstellung eines neuen CEO, die Beschaffung von Investitionsgeldern, der Start einer neuen Initiative, die Rekrutierung neuer Mitarbeiter – werden heutzutage regelm...</p></div> New Titles | Business Book Summaries El liderazgo en foco http://www.bizsum.com/summaries/el-liderazgo-en-foco <div>Author: Oakley, Vern</div> <div>Publisher: Greenleaf Book Group Press</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/spanish">Spanish</a></div> <div>&nbsp;</div> <div><p>Es cada vez más frecuente que los mensajes más importantes de una empresa —la presentación de un nuevo CEO, la obtención de dinero para inversiones, el lanzamiento de una nueva iniciativa o la contratación de nuevos...</p></div> New Titles | Business Book Summaries Leadership in Focus (Chinese) http://www.bizsum.com/summaries/leadership-focus-chinese <div>Author: Oakley, Vern</div> <div>Publisher: Greenleaf Book Group Press</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/chinese">Chinese</a></div> <div>&nbsp;</div> <div><p>A company’s most important messages—introducing a new CEO, obtaining investment money, launching a new initiative, recruiting new employees—are now routinely delivered via video. Video is ubiquitous in our lives, but...</p></div> New Titles | Business Book Summaries Reach Out http://www.bizsum.com/summaries/reach-out <div>Author: Beck, Molly</div> <div>Publisher: McGraw-Hill Education</div> <div>Published Date: 2018</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><p>The life you want is within your grasp; you simply need to reach out and create it. This is the premise upon which author and entrepreneur Molly Beck bases <strong>Reach Out</strong>, a guide to creating and nurturing...</p></div> New Titles | Business Book Summaries Strategize to Win http://www.bizsum.com/summaries/strategize-win <div>Author: Harris, Carla A.</div> <div>Publisher: Penguin Group</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p>In today’s business climate, you’re likely to experience many twists and turns in your career trajectory—which can be unsettling. The good news is, you can create a successful career path despite these disruptions. In...</p></div> New Titles | Business Book Summaries