New Titles

New Titles

 
Pioneering New Products Bobrow, Edwin E. | Shafer, Dennis W. Dow Jones-Irwin , 1987 Innovation, Marketing

All businesses, institutions, governments, and cultures either grow through innovation and change or die without them. Businesses must be flexible in the face of change and able to develop products quickly and...

 
 
The Hero's Farewell Sonnenfeld, Jeffrey Oxford University Press , 1988 Leadership, Management, Social Responsibility

Society has come to recognize the leaders of modern corporations as heroes. As men and women take high corporate offices today, they are expected to play a kind of heroic role in guiding the destiny of their firms....

 
 
The Pursuit of Innovation Freedman, George Amacom , 1988 Innovation

Successful innovation involves establishing goals and the actual implementation of ideas. The goals, which cover either improving existing product lines or establishing new lines or businesses, help shape growth based...

 
 
The Supermeds Jones, Rochelle Charles Scribner's Sons , 1988 Marketing

As one of the largest for-profit health care companies, Humana has used marketing strategies once thought to be reserved for big business. The realization that the health care industry is becoming more of a business...

 
 
Trading Places Prestowitz Jr., Clyde V. Basic Books , 1988 Global Business

Few, if any, American companies can compete in industries the Japanese deem important. Japan's social and industrial structure has made it a very difficult market to penetrate. While America embraces free trade and...

 
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