New Titles
New Titles
In today’s world of new social technologies, leaders must face a new reality: it is necessary to let go in order to succeed. Social technologies have made information sharing easy and free. As a result, they have...
In Marketing 3.0, companies approach consumers as whole human beings, catering to their hearts, minds, and their spirit of being by pacifying the anxieties they are feeling about today’s environmental...
The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...
In researching his book, Carrots and Sticks Don’t Work, Paul L. Marciano planned to review 15 different theories on how to motivate people. What he discovered was that productivity was not increased by...
Written by Arkadi Kuhlmann, the founding CEO of ING Direct, and Bruce Philp, cofounder of GWP, ING Direct’s advertising agency, The Orange Code tells the history of ING Direct and their immensely...
In Enterprise Supply Chain Management, Vivek Sehgal takes a comprehensive look at the role of supply chains within a variety of industries and organizations. Supply chain management evolved out of a...
Speculation and investigations into what really caused one of the greatest economic collapses in history will continue for the foreseeable future and, in the process, blame will most likely be placed at a number of...
Networking is not a passive activity; it is a technique that rewards hard work and active participation with the enormous marketing potential it has to offer. With this in mind, Ivan Misner and Michelle Donovan wrote...
There are two dividing beliefs in the business world: (1) the belief that companies should be run according to formal organizational standards, such as job responsibilities, costs, and means of communication, and (2)...
Determining the right social networking platform for a business can be a daunting decision. From off-the-shelf to custom-built, there are many options. 10 Steps to Successful Social Networking for Business...
