New Titles

New Titles

 
World Famous Tyreman, David AMACOM , 2009 Business Strategy, Marketing

Understanding brand identity is crucial for every business; yet, few actually have a well-defined brand identity that inspires legions of loyal followers. Companies that are the most successful, that consistently...

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World of Workcraft Roberts, Dale Taylor & Francis , 2015 Technology

In World of Workcraft, Dale Roberts explores the components of video games that motivate and generate a sense of engagement from their players. The most successful video games are designed with an...

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World Wide Rave Scott, David Meerman John Wiley & Sons, Inc. , 2009 Marketing

A World Wide Rave occurs when people spread a message about a company or its products in online networks, where the message grows exponentially, potentially reaching millions of audience members. According to David...

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Worthless, Impossible, and Stupid Isenberg, Daniel Harvard Business School Publishing Corporation , 2013 Entrepreneurship

In Worthless, Impossible, and Stupid, Daniel Isenberg combines over three decades of real-world business experience with an academic background at Harvard Business School and Babson College in an...

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Y in the Workplace Lipkin, Nicole A. | Perrymore, April J. Career Press , 2009 Diversity, Human Resources, Management

Like it or not, Generation Y (Gen Y) is entering the workplace, and their numbers are too big to ignore. Sporting nose rings and spurning panty hose, listening to iPods and continuously text messaging, the generation...

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Yes to the Mess Barrett, Frank J. Harvard Business School Publishing Corporation , 2012 Leadership, Teams

In Yes to the Mess, Frank J. Barrett presents a new pattern for leading and collaborating in organizations. Like experienced jazz players, leaders need to adopt the art of unlearning rigid, routine-...

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Yes, And Leonard, Kelly | Yorton, Tom HarperCollins Publishers , 2015 Innovation

In Yes, And, The Second City executives Kelly Leonard and Tom Yorton describe how the fundamentals of great improvisational comedy and can be applied to business. Tapping into their years of experience...

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You Are What You Believe Smith, Hyrum W. Berrett-Koehler Publishers, Inc. , 2016 Personal Growth

Companies waste millions of dollars on behavior-based training programs that fail to deliver long-term results. Individuals embark on self-improvement initiatives, then revert to previous self-destructive patterns. Why...

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You Can’t Lead with Your Feet on the Desk Fuller, Ed John Wiley & Sons, Inc. , 2011 Leadership, Relationships

In You Can’t Lead with Your Feet on the Desk, Ed Fuller, the leader of Marriott International Lodging, offers real-world advice about how to connect with, manage, and do business with people who have...

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You Did What?! Zoller, Kim | Preston, Kerry The Career Press, Inc. , 2015 Personal Growth

Missteps and inappropriate business behaviors have derailed many professional careers. People who want to build successful, long-lasting careers must learn how to navigate through a wide array of professional...

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