New Titles
New Titles
In the past, marketing was viewed as a function that simply provided sales support. However, marketing has now become a strategic growth driver and is essential in communicating customer insights throughout the company...
Respect for the dignity of others is a value often sadly lacking in today's society. In All Rise, author Robert W. Fuller makes the case that abused power inherent in rank - rankism - is the main obstacle in...
Executives today are confronted with a paradox. The public holds business leaders in low regard, mistrusts what they say and the motives behind what they do, and sees big companies as too powerful and much more...
The health care system in the United States is entering a period of transition as reform efforts stand to affect the entire industry over the next few years. In The Corporate Transformation of Health Care...
With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...
Every company wants to be an innovation leader. After all, companies that innovate are ultimately those that thrive. Unfortunately, most companies that institute innovation programs do it in a manner that thwarts the...
When it becomes necessary to search for cost efficiencies and business improvement ideas, company leaders tend to focus on fine-tuning processes (the hows) rather than focusing on what companies actually do and why...
Successful products not only depend on a good idea; they also require cost-effective manufacturing, customers who are willing to buy, and strong marketing and distribution programs. The steps leading from product...
Business is not a spectator sport. Regardless of skills and hard work, anyone who aspires to advance in business cannot afford to be apolitical. In It’s All Politics, Kathleen Kelley Reardon explains...
We frequently attribute great accomplishments to great talent. However, if success depends on talent alone, then why do we all know talented people who are not successful? In Talent Is Never Enough,...
