New Titles
New Titles
Selling is something that elicits mixed emotions. Some people take to it naturally and others continually struggle to get it right. In this second edition of ProActive Selling, William “Skip” Miller...
Identifying what managers do is easy; making sense of the huge assortment of duties and requirements is the difficulty. According to management guru Henry Mintzberg, author of Managing, management must...
In his now-classic study, The Rise and Fall of Strategic Planning, Henry Mintzberg traces the origins of strategic planning, describes its demise, diagnoses why it failed, identifies important...
Networking is not a passive activity; it is a technique that rewards hard work and active participation with the enormous marketing potential it has to offer. With this in mind, Ivan Misner and Michelle Donovan wrote...
Until very recently, companies thought of accidents as natural or normal. Natural disasters such as fires and floods have always existed and most companies know how to use risk management to protect themselves. But...
Traditionally, marketers have focused on the “four Ps”: product, price, place, and promotion. Marketing spending, however, can be a large expense for companies and it is often unclear whether that spending leads to the...
Over the last half century, mergers and acquisitions (M&A) have played a defining role in shaping the corporate landscape. In Intelligent M&A, Scott Moeller and Chris Brady illustrate that by...
In Executive Presence, Harrison Monarth, an expert in coaching high-level leaders in the art of perception management, reveals the critical difference between CEOs and those who want to be CEOs. What...
Many problems can assail an organization or its employees, and in The Instant Survivor, Jim Moorhead outlines methods that major companies and leaders use to respond to crises. Crises can cause people...
In Make Up Your Mind, Hal Mooz addresses the common misunderstandings and flaws inherent in decision making. He provides examples of how all levels of society are fraught with flawed decisions that...
